After the web cam suggested the outline of the bear logo, Glastonbury Festival's official website has unveiled the magical work of art in full high definition and confirmed Radiohead as headliners for Friday 23 June.
This will be the first time Thom Yorke, Johnny Greenwood and co have headlined since 2003 when they were touring their Hail To The Thief album. It was triumphant then and looks set to be another spectacle. Whoever managed to get tickets are certainly getting their money's worth. They also headlined in 1997 in support of OK Computer.
Here's how the logo looks in relation to the Pyramid stage where the band will be playing
The art work is very much in keeping with the spirit of the festival, which champions arts and crafts and even has dedicated fields to pre-industrial techniques of creating things. Objects such as the totem pole in the TP fields, workshops led by the wood carvers, stone masons, and weavers add a special dimension to the festival that reminds punters of the roots of the festival as a special place where travelers and people from all over the world come together to stay and enjoy mid summer.
It's the highlight of the festival season for many reasons. Radiohead seem to embrace the culture of the festival and regularly attend even if they're not playing. According to The Line of Best Fit, Guitarist Ed O'Brien said: "I mean I go to Glastonbury every year, it's my carnival, to be asked to play at Glastonbury again would be magic. And I also think that Glastonbury for us is kind of like our spiritual home. It is the mother of all festivals...."
Thom Yorke DJ'd at the festival recently. The band also made a surprise appearance in 2011 when King Of The Limbs had just come out. They played on the Park Stage in the soggy rain to an adoring lucky few who managed to get to see what was the most exciting secret gig in years.
There's no doubt 2017 will go down in history as an epic Glastonbury. Phil Collins, Kasabian, Guns N Roses, Daft Punk, Kings Of Leon, and many more ridiculously huge bands are rumoured to be unveiled as the second headliner.