When Ontario’s iGaming market opened in April 2022, most people outside Canada weren’t paying close attention. That changed fairly quickly once the numbers came in. In just its first year, Ontario processed $35.6 billion in total wagers and generated $1.4 billion in gaming revenue. By year two, that revenue figure had jumped to $2.4 billion. The province had taken a fragmented, offshore-heavy market, brought it under one roof, and watched it grow fast.
New Zealand is attempting something similar in a smaller market, four years later. Whether the result looks anything like Ontario’s is the question iGaming analysts have been asking since New Zealand confirmed plans for an online casino market opening in late 2026.
The Market New Zealand Is Starting From
The player base is already there. Kiwis looking for live casino New Zealand through platforms like SpinBet have been using offshore sites for years. Grand View Research puts the NZ online casino segment at US$267.6 million in revenue in 2024, heading for US$584.5 million by 2030 at a 14% compound annual growth rate. The total gambling market, retail and online, sits at US$3.11 billion projected for 2025.
Over 95% of New Zealanders who gamble online do so on a small number of offshore platforms, roughly 15 in total. That concentration is part of what makes the market attractive to operators sizing up their next move: the demand is already there, and it’s not spread thin.
What Ontario Actually Built
Ontario’s results are the most relevant real-world benchmark for what New Zealand is attempting. iGaming Ontario’s first-year report recorded $35.6 billion in total wagers and $1.4 billion in gaming revenue, placing the province among the top five iGaming jurisdictions in North America within 12 months of launch. By year two, total gaming revenue had reached $2.4 billion, a 72% year-on-year increase.
Ontario Board Chair Dave Forestell was direct about what the numbers represented, saying the market had delivered “new investment, job creation, and captured revenue” that previously flowed elsewhere, in iGaming Ontario’s first-year announcement. The market launched with 40-plus operators, and by year two, more than 1.6 million active player accounts were recorded across the market.
What Ontario did structurally was give an existing offshore-heavy market a local home. Players who had been gambling on offshore sites shifted to the new local operators. The market didn’t need to create demand from scratch. It just needed to redirect what was already there.
Ontario vs New Zealand: Market Growth Comparison
|
Factor |
Ontario (Canada) |
New Zealand |
|
Launch date |
April 4, 2022 |
Expected late 2026 |
|
Adult population |
~11.9 million |
~4 million |
|
Year 1 gaming revenue |
CA$1.4 billion |
Projected NZ$500m+ |
|
Year 2 gaming revenue |
CA$2.4 billion |
TBD |
|
Active player accounts (Y2) |
1.6 million+ |
Projected ~2.3m by 2029 |
|
Pre-launch offshore activity |
Significant |
95%+ of online play |
Where the Two Markets Actually Differ
Scale is the most obvious gap. Ontario had roughly 11.9 million adults to work with. iGaming Expert’s analysis of the New Zealand gambling market projects 2.3 million online casino users in New Zealand by 2029, in a country with a total adult population of around 4 million. Ontario hit 1.6 million active accounts in its second year, in a market close to three times larger. The New Zealand market is smaller in absolute terms, but the penetration rates are comparable.
There’s one place where timing works in New Zealand’s favour: Ontario launched in April 2022, well before live casino technology reached its current state, a gap covered in the next section.
Operators and Players in the Transition
The operators sizing up New Zealand are serious ones. Entain, which already has a New Zealand footprint through the TAB NZ partnership, has indicated it wants a meaningful share of the incoming market. SkyCity already runs an online casino in New Zealand. Bet365, 888, SpinBet, and Super Group have all been reported as likely entrants once the market opens, a level of interest that mirrors the broader wave of technology investment and expansion tracked across the UK business sector as digital platforms keep pulling in serious capital.
For players currently using offshore platforms, nothing changes in the immediate term. The practical question for players on SpinBet and similar platforms is whether the products that come through the new local market are competitive with what’s already available offshore.
For anyone weighing up a new platform in that transition, the basics are worth repeating regardless of which operator wins out: set a deposit limit before a session starts rather than during one, treat live casino sessions as entertainment spending rather than income, and step back if a session stops feeling like fun. Those habits matter more than which platform you land on. 18+ only.
Ontario showed that they can be. The new local operators matched and in some cases beat what offshore sites were offering, particularly on payment speed, customer support, and platform stability. Player migration to those local operators was substantial within two years. Whether New Zealand’s smaller market replicates that shift depends largely on how well the incoming operators execute.
Live Casino: The Product That Defines the Competition
Live dealer is the product category that Ontario’s market treated as a priority from day one, and it will be equally central in New Zealand. It’s also where platforms like SpinBet have been most competitive in the offshore market: live casino games are mobile-compatible, socially engaging, and they replicate the physical casino experience closely enough that Kiwis who might otherwise visit a land-based venue have had little reason to.
The live casino landscape in 2026 is considerably more developed than it was when Ontario launched in 2022. Evolution, the dominant live casino supplier, has more than doubled its live table count over the past five years, now running over 2,000 tables worldwide with 4K streaming, multi-angle production, and game-show formats standard across flagship titles that simply weren’t available when Ontario went live. The gap between what a new New Zealand operator can offer and what offshore platforms already provide in live casino has narrowed substantially. For players, that means the market opening up is genuinely competitive from day one rather than needing years to catch up.
For operators entering New Zealand, live casino capability is a baseline requirement rather than a differentiator. The question is execution quality: how well a live lobby streams on mobile, how quickly deposits and withdrawals settle, and how responsible gambling tools sit alongside the product without disrupting it.
The Variables That Will Tell the Story
- Product quality: whether operators entering the market can match the game libraries, live casino standards, and payment options already available offshore
- Brand competition: how many established international operators actually enter versus stay offshore
- Player migration speed: how quickly offshore players in New Zealand move over once locally available options exist
- Marketing execution: how effectively operators build local trust and awareness in a smaller media market than Ontario’s
Ontario is a useful context, not a prediction. It had a head start and a much larger population to work with. New Zealand is smaller and later to the table. The next 18 to 24 months will show whether those differences matter more or less than the structural similarities.
