Soft2Bet is a global iGaming technology company known for creating advanced platforms and tools for online casino and sports betting operators.

The company works across both B2B and B2C markets, giving it strong insight into player needs and industry trends.

With a growing presence in regulated regions and a focus on safe, modern, and engaging gaming solutions, Soft2Bet has become a trusted name in the online gaming sector.

The company is also recognized for its MEGA gamification solution, wide selection of brands, and steady expansion into new markets worldwide.

Background

Soft2Bet was founded in 2016 by Uri Poliavich, who aimed to improve the online gaming industry with new ideas and better player experiences.

Under his leadership, the company grew quickly and introduced tools that help operators attract and retain players more effectively.

One major step in this growth was the launch of MEGA in 2023, a gamification solution that adds personalized rewards and interactive features to the gaming experience.

The company is based in Malta, employs over 100 people, and continues to expand across regulated markets while gaining recognition for its technology and innovation.

Soft2Bet Market Presence & Licensing

Soft2Bet has a strong and growing presence in the global iGaming industry.

The company holds 19 licenses across 11 regulated jurisdictions, demonstrating its commitment to adhering to strict rules and providing a safe and fair gaming environment.

Soft2Bet holds licenses in key markets, including Denmark, Sweden, Romania, and Ontario (Canada), enabling its brands and solutions to reach a wide range of players.

The company continues to expand into new regions as regulations develop.

One of its major upcoming steps is entering the United States, starting in New Jersey, where licensing is already underway.

Soft2Bet’s focus on compliance, responsible gaming, and secure operations has helped it earn trust from regulators and partners worldwide, supporting its steady global growth.

MEGA – Gamification Solution Overview

What MEGA Is? MEGA, launched in 2023, is Soft2Bet’s gamification solution that makes online gaming more engaging through rewards, challenges, and personalized player journeys.

It’s called a solution because it delivers a full set of features that improve user experience, not just a technical engine.

Proven MEGA Impact

MEGA delivers strong, measurable results for operators, helping increase player activity and long-term value.

• 4X increase in player screen time
• 65% growth in Net Gaming Revenue (NGR)
• 50% increase in total deposit amounts
• 45% rise in Average Revenue Per User (ARPU)
  

These improvements show how MEGA boosts engagement, strengthens retention, and supports steady revenue growth across casino and sportsbook platforms.

Soft2Bet B2C & B2B Offerings

Soft2Bet provides a wide range of products and services for both players and operators, offering strong B2C brands and flexible B2B solutions designed for different regulated markets.

B2C iGaming Brands

Soft2Bet runs several online casino and sportsbook brands built for different regulated markets. Key points include:

• Brands include Betinia, Campobet, Tooniebet, Quickcasino, and Don.ro
• Each brand has its own theme and localized language support
• Offers a wide range of casino games, live dealer options, and sports betting
• Designed to match local player needs and meet regulatory rules
• Focus on fun, safe, and smooth user experiences across all markets

B2B Operator Solutions

Soft2Bet provides operators with flexible, ready-to-use tools and services. These offerings include:

• Frontend customization for tailored user experiences

  Casino Integrated Solution with thousands of games

• Sportsbook Integrated Solution with competitive betting features
• Player Account Management (PAM) system
• Managed services such as customer support, risk management, and compliance
• Payment integration with many trusted payment providers
• Built to improve engagement, support market growth, and keep operations compliant

Soft2Bet Invest – Innovation Fund

Soft2Bet Invest is a €50 million innovation fund created to support new ideas in the iGaming and casual gaming space.

The fund launched in July 2024 with the goal of helping startups, creators, and growing companies turn their concepts into real products.

It offers:

• financial support
• business guidance
• and access to industry knowledge

to help teams build stronger solutions and expand their operations.

In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, recognizing its positive impact on the gaming industry.

Through this fund, Soft2Bet demonstrates a strong commitment to supporting new talent, fostering innovation, and driving long-term industry growth.

Responsible Gaming & Key Differentiators

Soft2Bet is committed to providing a safe and fair gaming experience for all players.

The company follows strict rules and works closely with regulators in every market to maintain high safety standards.

Its platforms are regularly audited by gaming authorities, helping keep operations transparent and trustworthy.

Soft2Bet also adds extra safety tools that support healthy gameplay and encourage responsible habits, going beyond basic regulatory requirements.

Key Differentiators:

Soft2Bet stands out in the industry through several important strengths:

• Customizable gamification features through the MEGA solution, including avatars, collectibles, and city-building elements

  Flexible setup that allows operators to choose gamification elements based on their market needs

• A large game library with more than 12,500 titles and over one million live events each year
• Support for 20+ languages and 70+ payment methods, helping reach players worldwide

These features make Soft2Bet’s platforms engaging, accessible, and well-suited for diverse markets.

Awards & Industry Recognition

Soft2Bet has received major recognition for its leadership, technology, and product innovation.

These awards show the company’s strong impact on the iGaming industry and the success of its MEGA gamification solution, platform technology, and overall growth.

These achievements highlight Soft2Bet’s position as a leading, trusted, and forward-thinking company in the global gaming market.

Conclusion

Soft2Bet continues to grow as a strong player in the iGaming industry by combining advanced technology, responsible practices, and market-ready solutions.

Its MEGA platform, diverse brand portfolio, and support for new ideas through Soft2Bet Invest show a clear focus on progress and long-term value.

With steady expansion and ongoing recognition from major industry bodies, the company remains well-positioned to shape the future of online gaming.