Already the dominant force in music streaming, Spotify continues to explore new ways to deliver music to its hundreds of millions of users. Most recently, it jumped on the AI bandwagon, with the company’s boss needing to come and defend the move as not just being slop. Along with this, a less contentious tech is being explored.
Not only does Spotify seek to become a ticket-selling app for concerts, but it also wants to build itself as a place to come for live performances. It follows in the steps of several other platforms looking to take their more static offerings to the next level with live-streaming technologies.
Upgrading to the Live Experience
Several very different forms of online platforms have taken to live streaming of late. While still a bit niche, online shopping now runs hours of live shopping events. Independent sellers take to live tech to sell unique items, collectors’ editions, and run special promotions in real time via the likes of eBay and Whatnot.
Elsewhere, online games have been given the live treatment. The range of options when you play online casinos has continued to grow over the years, from replications of classic blackjack and roulette to Streak of Luck Double Dice, Age of the Gods Roulette, and Buster Blackjack. The popularity of these helped to encourage the next step.
Using some more specialized technologies, these online casinos now live-stream table games for play in real time. Users can watch the action unfold and bet on it in real time. It adds to the authenticity of the gaming and creates a sense of being there in the moment. This same draw is what makes livestreaming concerts so appealing to Spotify.
Needing to Go Live to Become the Music Hub
Source: Pixabay
According to reports from Bloomberg, Spotify’s previous experiments with live audio streams landed rather well. So now, they want to build on their use of video recordings of live performances by delivering them to users as they’re happening elsewhere in the world.”
Naturally, there are many moving parts to consider before this becomes a reality. The recent story on this detailed Spotify actively being in negotiations with festival runners and concert promoters to get licensing rights for running a live broadcast.
People are more than happy to tune into live shows online. It’s becoming more and more sought out now that concerts generate so much interest and ticket sellers are more than willing to leverage dynamic pricing models. Coachella and Ultra have long streamed live on YouTube to earn millions of additional viewers.
As such, it only makes sense for Spotify to want to explore this area. They continue to build into video to add to the audio app, and with live streaming being very accessible now, it’s not difficult to envisage Spotify becoming a hub for live performances. The platform could even provide a new revenue stream for artists if it charges for digital tickets.
If Spotify secures some major deals to live stream headline concerts and festivals, it’ll almost certainly prove to be a hit for the ever-dominant music app.
