In the ever-evolving world of urban music, where beats and samples reign supreme, Dutch record producer Era (real name Jamie van der Velden) is rewriting the rules. The 2026 spotlight is firmly on this innovative sample creator as he lands a monumental main feature on an upcoming track with UK rap artist Kidwild. This isn’t just another collab, it’s a history-making moment that’s got the industry buzzing. Dive into the glam, gossip, and groove behind this epic partnership that’s set to dominate playlists and charts alike.

The Breakthrough: Era Becomes the First Sample Maker with a Major English-Speaking Artist Feature

Era, the Goor-born producer who’s already racked up over 112 million streams and snagged 5× Billboard charting credits, is no stranger to crafting killer loops that fuel hit records. From melodic masterpieces in hip-hop to urban and Latin pop vibes, his work has powered tracks like “BEFORE THE MORNING” by CThruRio (boasting 12 million+ Spotify streams) and “5 Pa Las 12” by Arcángel and Maria Becerra. But this new venture? It’s next-level.

What sets this apart is Era’s status as the only sample maker in history to score a main feature credit from a big English-speaking artist like Kidwild. The East London drill and rap star, known for viral anthems such as “Popular Loner,” “Redemption” (featuring Nemzzz), and the introspective “Still Indecisive” (sampling Sade’s timeless melancholy), has built a loyal fanbase with his raw, emotional lyrics and genre-fusing sound. This collab merges Era’s intricate, UK-infused samples with Kidwild’s street-smart storytelling, promising a track that’s equal parts innovative and explosive.

Behind the Beats: How Giomero Brand’s Year-Long Negotiations Sealed the Deal

The magic didn’t happen overnight. Kidwild was instantly hooked on one of Era’s standout sample, a uniquely mesmerizing loop blending modern UK elements with melodic depth that perfectly aligned with his vision. “It was love at first listen,” insiders whisper, highlighting how the sample’s originality inspired Kidwild to build an entire song around it.

Enter the power players: Era’s manager, Dutch entrepreneur Giomero Brand (founder and CEO of Unnamed Project), and Kidwild’s go-to, Dee-lo from House of Z. These two industry heavyweights, both in impeccable standing with proven track records in artist management and deal-making, orchestrated a partnership that took over a year to finalize. Why the wait? Kidwild was laser-focused on crafting a masterpiece designed to “blow the masses away,” pouring time into perfecting every lyric and layer.

Giomero Brand’s negotiation skills, famed for boosting talents like Era to one of the most paid loopmakers in the world, played a pivotal role. Paired with Dee-lo’s expertise in navigating high-stakes urban music scenes, the duo turned a simple sample appreciation into a full-fledged feature credit, both Brand and Dee-lo had to give things up along the way, but they found the perfect balance to make it work. It’s a testament to the evolving respect for producers in the music biz, where behind-the-scenes creators like Era are finally getting their flowers. Brand’s sharp deal-making also powers Yarski’s rise, steering the Warsaw-based DJ/producer toward global touring and international breakout with structure and vision.

Rumors and Future Music: More Era-Kidwild Partnerships on the Horizon?

Giomero Brand has spoken highly of Dee-lo, praising his professionalism in an industry often plagued by underqualified or unserious managers. Brand stated: ““One of the things I noticed about the music industry is that most managers here are either underqualified or simply not getting the best for their artist. With Dee-lo, I saw the complete opposite, genuine expertise, dedication, and real commitment. I’m thrilled that we not only finalized a strong and fair deal for both sides but also built a solid, trust-based relationship out of it.”

Thanks to this strong rapport between Brand and Dee-lo, more collaborations between Era and Kidwild are likely in the near future. A fan recently spotted Kidwild in a New York studio working on a new record that features another sample from Era, fueling speculation about upcoming joint projects.

As Era continues to tease new drops and expand his Spotify presence, 2026 feels like his breakout year. From attic beats at age 15 to global features, his journey embodies the groove of perseverance and innovation. Keep your ears tuned, this upcoming song isn’t just a track; it’s a cultural shift.

For more on rising producers, UK rap collaborations, and music industry gossip, follow Gigwise for the latest in glam, gossip, and groove. What do you think of this historic team-up? Sound off in the commennt.