Coldplay To Announce New Initiative With 'Huge Global Reach'

Coldplay will announce a new marketing campaign later this month, which their manager says will have “a huge global reach”.

Dave Holmes, the band’s long time partner, said the idea was “pretty significant” and that he couldn’t “afford to have it get out.”

Holmes’ announcement comes after it was revealed that the band’s new single ‘Violet Hill’ was downloaded 2 million times for free from their website.

The single, which has now been released as a paid-for digital-download, was available to download from Coldplay’s website for one week.

According to Music Week, the band are currently recording material which didn’t make it onto their forthcoming album, ‘Viva La Vida’ - which is out on June 12th.

The songs are expected to be released by the band’s record label EMI alongside the new album.

As previously reported, Coldplay will play three free shows this June in Barcelona, New York and London. Tickets will only be available via the band’s website.

To read what Gigwise thought of the new Coldplay single, CLICK HERE.