An essential show of support for creativity
Jessie Atkinson
16:58 20th April 2021

Worldwide FM has lauched a new initiative this month: the thoroughly clever, completely compassionate platform Make Art Work. Here, brands can access scalable ideas from artists, both allowing for innovation, and helping creatives get paid.

Artists such as Colleen 'Cosmo' Murphy and Charlie Dark are already signed up to drop brain gems into the system, which brands will pay to visit. All of that money will go back to the creatives who contributed!

Already some excellent plans are underway, including a Green vinyl packaging system and a docuseries about the Black diaspora and their creative practices.

MD of Worldwide FM Dan Moss said: "Make Art Work is our commitment to the people pushing culture forward - we believe we must come out of this pandemic with better ways of reflecting art's immense value to society".

To get involved or submit an idea, you can email:

Photo: Press