Following Tupac's hologram revival at Coachella last month, Freddie Mercury is set for a stage 'appearance' in West End show, 'We Will Rock You'.
Brian May has spoken of a new 'optical illusion' that would be seen in the show - but stressed that it was not a holographic effect.
"People will come out saying, 'did we actually see Freddie?'" said May, before expressing slight dismay that Dr Dre and Tupac had beaten Queen to it with their Tupac hologram.
"It's a little unfortunate they did that thing with Tupac as we've been trying to make Freddie appear on the stage for quite a while," added May. "[That technique] is something we've looked at ourselves but I think probably for a show that runs eight shows a week it's not really quite practical."
Fellow Queen member Roger Taylor recently said that he would 'never' perform with a Freddie Mercury hologram, but offered his support to the We Will Rock You plans.
"I don't want to sit up here with a hologram of my dear friend," said Taylor in an interview with Rolling Stone magazine. "Were somebody to use a hologram of Freddie, I don't think I would have an objection. But I don't want to. It just didn't sit too well with me."