Genre-defying + unapologetic
Vicky Greer
12:32 23rd April 2021

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Deb Never is quickly becoming the next breakout star in alt-pop with her brand new single ‘Sorry’. Having already collaborated with a whole host of stars, we see her chilled-out solo style on the new song.

Sitting somewhere in those shadowy spaces between emo, shoegaze and dreampop, Deb Never refuses to apologise or conform to genre standards, instead creating her own standout style. With the single comes a cinematic and visually impressive music video, cutting through the song with a monologue and telling a story. Now based in London, she’s been working with some big names in the UK music scene to deliver new music and a developed sound.

Check out the music video for ‘Sorry’ here:

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