Hailey Bieber has built a successful career far beyond modeling, becoming one of the most recognized names in fashion, beauty, and social media.
From walking runways for major brands to launching her skincare company, Rhode, she has created multiple income streams that continue to grow her fortune.
In this article, we’ll break down Hailey Bieber’s net worth, career journey, earnings, luxury lifestyle, and the business decisions that helped her become a global celebrity entrepreneur.
Who is Hailey Bieber?
Hailey Bieber is a well-known American model and businesswoman. She was born on November 22, 1996, in Tucson, Arizona. Her full name is Hailey Rhode Baldwin Bieber.
She is the daughter of actor Stephen Baldwin. She started modeling at a young age and quickly made a name for herself.
Big brands like Ralph Lauren and Tommy Hilfiger have worked with her. She also launched her own beauty brand, Rhode Skin, in 2022. She married pop star Justin Bieber in 2018.
Today, she is one of the most recognized faces in the fashion and beauty world.
How Did Hailey Bieber Become Famous?
Hailey Bieber became famous through a mix of family connections, modeling success, social media popularity, and high-profile relationships.
Modeling Career: Hailey began modeling as a teenager and signed with top agencies, including Ford Models. She appeared in magazines such as:
- Vogue
- Elle
- Harper’s Bazaar
She also walked for famous fashion brands including Tommy Hilfiger, Versace, and Dolce & Gabbana. Her modeling work made her a recognizable face in the fashion industry.
Social Media Popularity: Hailey gained millions of Instagram followers by sharing fashion photos, beauty content, and glimpses of her personal life. Her online presence helped her become a modern celebrity and influencer.
Relationship with Justin Bieber:One major reason her fame spread worldwide was her relationship with the singer. The couple dated on and off before getting married in 2018.
Their marriage brought huge media attention and made Hailey even more well-known internationally.
Beauty and Business Ventures: Hailey expanded her career by launching her skincare brand Rhode in 2022. The brand quickly became popular for its minimalist skincare products and trendy marketing style.
Becoming a Fashion Icon: Today, Hailey Bieber is known for her street style, beauty trends, and influence on modern fashion. Many fans follow her for makeup inspiration, skincare routines, and outfit ideas.
Hailey Bieber’s Estimated Net Worth
Image source: Allure
As of 2025, following the sale of Rhode to e.l.f. Beauty, Hailey Bieber’s estimated net worth is approximately $300 million, depending on how Rhode’s billion-dollar acquisition and her ownership stake are calculated.
Her income comes from multiple sources, including:
- Modeling contracts
- Fashion and beauty endorsements
- Social media partnerships
- Business ventures
- Rhode skincare earnings
Hailey’s successful transition from model to beauty entrepreneur has made her one of the most influential young celebrities in the fashion and skincare industries.
Rhode Skincare: Her Biggest Business Venture
Image source: Rhode
Rhode Skincare launched in 2022 and quickly became one of the most successful celebrity beauty brands in the market.
Launch of Rhode: Hailey named the brand after her middle name, “Rhode.” The skincare line was created with a focus on simple, effective, and everyday skincare products.
Viral Product Success: Rhode became popular because of products like:
- Peptide Lip Treatment
- Peptide Glazing Fluid
- Barrier Restore Cream
The “Glazed Skin” Trend: Hailey’s famous “glazed donut skin” look went viral. Many fans started following her skincare routines and makeup style, helping Rhode grow rapidly.
Strong Social Media Marketing: Rhode’s success was driven by Hailey’s massive social media influence. Her online promotion, minimalist branding, and celebrity image helped attract millions of customers worldwide.
Impact on Hailey Bieber’s Career: The success of Rhode greatly increased Hailey Bieber’s net worth and established her as a serious businesswoman in the beauty industry, not just a celebrity model.
Hailey Bieber’s Wealth Comparison With Other Celebrities
Image source: Lifestyleasia
Her wealth mainly comes from modeling, endorsements, and Rhode Skincare. Other celebrities in her circle earn through music, acting, cosmetics, and business investments.
| Celebrity | Estimated Net Worth | Main Income Sources |
|---|---|---|
| Kylie Jenner | Around $700M | Kylie Cosmetics, endorsements |
| Selena Gomez | Around $1B | Rare Beauty, music, and acting |
| Kendall Jenner | Around $60M | Modeling, brand partnerships |
| Bella Hadid | Around $25M | Modeling, fashion campaigns |
| Gigi Hadid | Around $30M | Modeling, collaborations |
| Rihanna | Around $1.4B | Fenty Beauty, Savage X Fenty, music |
Conclusion
Hailey Bieber’s success story is proof that building a personal brand with intention can lead to lasting wealth and influence.
She moved beyond modeling and celebrity status to become a genuine entrepreneur, with Rhode standing as her biggest achievement to date.
With her influence in beauty and fashion showing no signs of slowing down, Hailey Bieber’s best chapters may still be ahead. Let us know your opinions regarding the article.
Frequently Asked Questions
Who’s Richer, Justin or Hailey Bieber?
Justin Bieber is richer than Hailey Bieber. His wealth mainly comes from his successful music career, tours, and business deals, while Hailey earns through modeling, endorsements, and Rhode Skincare.
What is Hailey Bieber Diagnosed with?
Hailey Bieber Was Diagnosed with Patent Foramen Ovale (PFO), a small heart condition discovered after she suffered a Mini-Stroke in 2022.
Did Hailey Bieber Ever Have a Baby?
Yes, Hailey Bieber and Justin Bieber welcomed their first baby in 2024.
