Verified Market Research reports that the online form builder software is valued at $4.059 billion in 2024 and is expected to reach $9.476 billion by 2031. With the market value rising, tech advancements are expected to follow.

By late 2025, we’re already seeing these upgrades take shape. Businesses and users now lean on ease of use and AI automation. Teams want tools that help them collect data without spending hours on setup or manual routing.

This article presents an A-rated list of form solutions that still stand out today. Each one excels in different areas, such as AI, workflows, field access, or deep integration with existing systems.

A quick comparison table of the form solutions

So, how did we rate and rank the form builders?

Here are the factors we take into consideration when ranking the form software:

1. User-friendliness

The form maker market continues to grow every year, and there will always be new users who may not be familiar with the complexities of form setup.

Gaps like this often increase the churn rate for SaaS tools, such as forms. In fact, Userlens notes that 75% of users leave in the first week when the initial setup feels confusing.

With this, we measure the ease of use of each tool without sacrificing its functionality. A tool must be beginner-friendly while also meeting the customization needs of an expert.

2. AI and automations

Exploding Topics reports that 83% of companies now include AI as one of their priorities when planning. Teams now prefer tools that not only help them build but also deploy solutions. This is the idea behind agentic AI, where AI not only assists but also works as an agent.

We evaluate the strength of the native AI, automations, and the tool’s integrations, all with minimal human intervention.

The leading online form builders in late 2025

1. HubSpot Forms

HubSpot remains a top choice in late 2025 for marketing teams needing better lead capture to sales action. Its latest updates to the Breeze AI ecosystem strengthen its position as a CRM-first lead capture platform, not just another form tool.

Its forms act as a gateway that directly links each submission to your live CRM data or marketing systems. New contacts are enriched and ready for follow-up the moment they convert.

Ease of use: Form creation feels easier as this form tool is built within a dashboard familiar to many marketers.

AI and automations: It uses AI predictive scoring to update records, sort valuable prospects, and trigger multi-channel updates.

2. TIGER FORMS

TIGER FORM added a new dimension to the form market with QR codes and remains strong in late 2025 for teams that want easy access to forms. It offers quick setup and quick access, making it best for field teams, walk-in customers, and on-site workflows.

The online form builder also offers an AI builder that generates a complete form draft from a short prompt. Field detection also applies the proper limits and validation rules automatically.

Ease of use: The builder is simple, and dynamic QR codes make form access faster than using long URLs. The tool also has a wide selection of templates for every niche.

AI and automation: The AI automates the initial structure from a brief description and applies smart field recognition to provide cleaner inputs.

3. Cognito Forms

Cognito Forms stands out for its technical accuracy and reliable payment handling for mid-sized teams. Its form-based workflow automation feature supports multiple internal processes that move past simple data collection.

In use, Cognito turns forms into mini-applications. It works well for tasks that need complex calculations, layered conditional logic, and built-in payment flows. This makes the tool a strong choice for operational and financial work rather than quick surveys.

Ease of use: Cognito Forms can be challenging for new users because it handles complex payment computations, which can make the UI and setup feel complicated. But usability-wise, the tool is top-tier.

AI and automation: Cognito’s workflow system moves data across users and approval stages. One submission can create tasks, add due dates, and automatically send secure links.

4. WPForms

With over 590 million WordPress websites online, WPForms supports a large user base that relies heavily on WordPress tools. If you use WordPress, this builder will fit the ecosystem you are familiar with.

The platform mixes a simple builder with strong conversion features. Since it is built for WordPress, it offers tight integration, fast loading, and low friction when adding secure forms to existing sites.

Ease of use: WPForms is easy to use for non-technical users, thanks to its drag-and-drop builder. Another feature that simplifies form creation is its wide selection of pre-built templates.

AI and automation: The tool offers conversational forms, and recently, they introduced their AI builder, which automatically creates a form with just prompts.

5. Google Forms

Google Forms remains reliable in late 2025 due to its simple UI, and with everyone familiar with Google Workspace, it’s a go-to builder.

It works well for teams that need speed and collaboration more than advanced automation. In many settings, it is still the quickest way to set up internal data collection, classroom workflows, or branded surveys.

Ease of use: Google Forms scores high for ease of use as it is accessible to anyone with a Google account. The UI is clean and straightforward, even for users who are new to Google Workspace.

AI and automation: The tool supports quick setup, but its automation capabilities are limited outside of Google Workspace.

Be competitive in the form market with stronger tools

The form industry continues to grow, but only a few tools stay ahead by giving users a faster way to collect and manage data. Each platform in this list offers strength in different areas, whether you need strong CRM ties, quick on-site access, complex workflows, or team collaborations.

Choosing the best tool depends on your setup and needs. Some of you need AI-driven routing or a faster way to publish a form. The tools here remain strong in late 2025 as they solve these needs without slowing users down.

Try these form tools now and upgrade your data collection!