Let’s just say it: sex toys aren’t hiding in the back of your local adult store anymore. In 2025, they’re front and center – on streaming shows, in music videos, on red carpets (yes, really), and all over social media. And we’re not mad about it.

We frequently have EdenFantasys experts recommend sex products, but this time, we reached out to Jess Weaver, an EdenFantasys in-house product expert and a marketing guru in the sex toy industry. She gave us the inside scoop on why and how sex toys are taking over pop culture – and what that means for the future of pleasure and self-love.

From Margins to Mainstream: How Sex Work Paved the Way

Before we get into celebrity cameos and TikTok hauls, let’s zoom out.

The journey of sex toys into pop culture isn’t random – it’s directly linked to how sex workers, strippers, and cam models moved their work online and became digital creators. Platforms like OnlyFans, Fansly, and Chaturbate didn’t just change the adult industry – they made pleasure-focused content accessible, visible, and normalized.

Jess from EdenFantasys explained:

“There’s a huge overlap between online sex work and sex toy education. When creators openly use and recommend toys, it de-stigmatizes them. These are professionals who know what works – and their audiences trust that.”

In many ways, sex workers were the original sex toy influencers, long before Instagram moms and pop stars caught on.

Celebs, Sex Toys & Skincare Routines

Once considered taboo, sex toys are now regularly name-dropped by A-listers:

• Gwyneth Paltrow’s Goop famously sells luxe vibrators and even hosted a vibrator-focused episode in The Goop Lab on Netflix.
• Kerry Washington recently told Women’s Health that pleasure products are part of her wellness routine.
• Ke$ha has gone on record saying, “I bring vibrators on tour – it’s self-care!”
• Emma Watson told Teen Vogue she supports Dame Products, calling self-pleasure empowering.
• Tracee Ellis Ross joked on The Tonight Show about gifting vibrators at holiday parties.

These aren’t niche interviews in adult magazines – they’re mainstream moments in Vanity Fair, Ellen, Vogue, and GQ. When celebs with huge followings casually talk about their favorite clit sucker or wearable vibe, it makes everyone else feel like… maybe it’s time to try one too.

The Rise of the “Sex Toy Shelfie”

Jess points out another big driver of this movement:

“People are styling their vibrators like they do candles or perfume. If it’s not cute enough for the bathroom shelf, it’s not going viral.”

Vibes are vibing on social media – scroll through TikTok, and you’ll find:

• “What’s in my nightstand” videos featuring lipstick vibes.
• “Monthly favorites” that include plug-in wands next to jade rollers.
• Unboxings of couples’ kits with ring vibes and remote-control bullets.

Insta influencers – especially big-name mom creators – are part of this, too. BrittanyJade, a mother of three with over 1 million followers, recently posted her “mom self-care haul,” featuring a vibrator from EdenFantasys front and center. The caption?

“Hot baths, a good book, and yes – a new toy. Don’t knock it till you try it.”

Product Trends: What Pop Culture Is Hyping

So what kinds of toys are actually blowing up thanks to all this media buzz? Jess from EdenFantasys broke it down:

1. Couples’ Toys

Remote-controlled toys, vibrating penis rings, or the sexy, wearable vibes. These appear in YouTube night routines and even red-carpet goody bags.

2. Clit Suction Toys

Still trending hard. These iconic stimulators are popping up in skincare fridge tours and breakup survival kits.

3. Anal Play for Beginners

Butt stuff? Totally normalized now. TikTok has entire sections for beginner-friendly anal kits that focus on comfort, body-safe materials, and cute packaging.

4. Discreet & Stylish Toys

Wearable jewelry vibes, mini wands, and lipstick-shaped stimulators? Perfect for travel – and looking adorable in a flatlay.

The Future of Pleasure Is Inclusive

What’s next for sex toys in pop culture?

“It’s not about shock value anymore,” Jess says. “It’s about choice, comfort, and visibility. Everyone deserves to explore more, have fun, learn more about their bodies, and embrace their sexuality.”

At EdenFantasys – the mission is clear: “We curate sex toys that are super body-safe, easy to use, and, of course, pleasure-focused. Whether you’re buying your first ever sex toy or your fiftieth, we want it to feel fun, welcoming, and super pleasurable.”

Pleasure Is Mainstream Now. Let’s Own It.

Sex toys have come a long way from their hush-hush history. In 2025, they’re everywhere – and not just in bedrooms. They’re in TV plots, celebrity skincare routines, and social media scrolls. And that’s not a trend. That’s a shift.

As an EdenFantasys expert, I can tell you: the more we talk openly about pleasure, the better the options get. From high-tech couples’ toys to beginner-friendly plugs and suction vibes that actually work, the future of adult products is bright, bold, and unapologetic.

Honestly? It’s about time.