It’s always the same story from the more cynical types in the industry. “Guitar music is dead.” And, “there is no future in rock ‘n’ roll,” they claim, but when was the last time the hot footed it across a sticky pub floor to see just what it is in fact the future has to offer? Making it a little bit more obvious, and offering a bigger platform to showcase what so-called ‘guitar music’ has to offer in 2017, This Feeling’s Alive Tour rolls into the capital. Tonight four of the brightest hopes in rock ‘n’ roll’s uprising are taking to the stage at Camden’s Electric Ballroom and firmly escorting such claims out the back door.

Having perfected two and a half minute punk rock punches, BlackWaters are the first to dominate the venue, setting a rowdy and ramshackle pace for the evening. The Sheffield via Guildford quartet pair their boisterous and unruly rock ‘n’ roll morsels with an equally boisterous and unruly stage presence that leaves you longing to be in their gang. ‘Let The Good Times Roll’ is a fitting tribute to the evening ahead as they continue to soar through the angsty and animated ‘Fuck Yeah’ before closing with the surging musical whirlwind that is ‘So Far Out’. Letting their youthful exuberance bleed in and amongst the audience, unreleased tracks also make an appearance proving that there is still so much more to come from the ringleaders of the jarr’ed up generation.

Taking the performance in their stride, London’s own Paves follow. The four-piece have become well known within the This Feeling scene not only for their support of the other bands but their tendency to take the fundamentals of rock ‘n’ roll and mix them with a contemporary twist. Storming through their most recent upload online ‘Beat The Gun’, it threatens to become the most infectious cut in the set as vocalist and guitarist Luke Shield implores, “I’m scared of wasting my time, but I believe that she’s the one to hold my hand and beat the gun,” against a ferocious drum beat. At times they’re brooding and mysterious with each member possessing such formidable charisma that you’re not too sure where to look, whereas other times their country and blues infused sensibilities rush to the forefront of their show – however honing such gripping diversity means the quartet’s ability to command your attention is a definite constant.

Unfurling their power rock prowess with a theatrical bite amongst the Camden crowd, Bang Bang Romeo’s exhilarating showmanship is undeniable. Their latest single ‘Natural Born Astronaut’ is a stirring ode with vocalist Anastasia Walker singing, “I’m on a mission that I can’t abort, I’m a natural born astronaut,” and in the process showcasing that she is a natural born performer too. An appearance from recent cut ‘Chemical’ plunges the audience into a movie soundtrack with it’s emphatic and emotive intricacies laced in between soaring riffs and palpable percussion. It’s achingly obvious that this Doncaster outfit have the perfected their pop rock package as they attempt to shake up the realm with their eccentric musicality.

Bringing the evening at Electric Ballroom to an anthemic close The Shimmer Band serve up a glorious slice of sonic delight that wouldn’t sound amiss in a venue four times the size of this one. Their psychedelic inflects echo around the room from the moment they step on stage as their meteoric back catalogue is lapped up effortlessly. The Bristol natives breeze through ‘Freedom’ and ‘Jacknife And The Death Call’ which both receive a rapturous response for their euphoric tendencies. “What is mine?” questions singer Tom Newman on the track of the same name and for the entirety of their dazzling set it appears everyone inside the Camden haunt is the answer...