The online world is evolving at a very rapid pace, and one thing is clear: video is king. You can scroll down Instagram, Google, or visit the site of a local business, but it is video content that catches your attention and makes you stay.
Take Orlando businesses as an example. Whether it is in the vibrant restaurants along the International Drive or the bustling real estate stores in Winter Park, the use of video as a smart play can make a brand stand out.
The competition in town is becoming tight, and flashy slogans and sharp logos will not work anymore. You have to tell your story to stand out and be trusted. With video marketing, you get an opportunity to connect, clarify, advertise, and earn trust within a few seconds.
In this article, we will discuss the five best types of videos that every Orlando business must have in its digital marketing strategy.
These are not fads, but well-established methods for increasing visibility, attracting customers, and converting clicks into devoted followers.
Why Video Marketing Matters for Orlando Businesses
You’ve probably noticed it yourself—people stop scrolling for video. According to recent studies, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. On top of that, marketers who use video grow revenue 49% faster than those who don’t.
So, what does this mean for businesses in Orlando?
The behavior of consumers is shifting locally. Visual and immersive content is more popular among people. Since Orlando has a lot of events, attractions, and local services, people choose video to make rapid decisions, including where to eat, who to hire, or which product to purchase.
Plus, videos help improve local SEO. A well-produced video on your site or YouTube can increase your search ranking, and even more so when you use Orlando-based keywords. Video content has a higher priority in social media algorithms, thus your business can gain additional organic reach.
To be able to stand out in the digital world, one of the best decisions you can make is to partner with a video production agency in Orlando.
Video Type #1: Explainer Videos
Explainer videos are brief videos that demonstrate the functionality of your product or service and why it is important. Think of them as your elevator pitch, but with moving pictures and a less taxing memory boost.
Video advertisements for businesses are an excellent method of presenting new ideas or services. You may be a tech startup, a dental clinic, or a boutique gym, but an explainer video can help you demonstrate to your potential customers why you are special and worth their time.
A clear showing video can be used by an Orlando-based eco-cleaning company to demonstrate the functionality of its products that do not involve the use of chemicals. A voiceover, a motion graphic, and a short animated clip are more effective than a long paragraph.
Why it works:
- Keeps attention through visuals and storytelling
- Simplifies complex ideas
- Boosts conversions on landing pages
Video Type #2: Customer Testimonial Videos
There is nothing more convincing than hearing it from an authentic customer. Customer testimonial videos are a great way to establish trust and confidence in the services you offer.
In a city like Orlando, where service-based industries are booming, such as real estate, healthcare, law, and home services, word of mouth is everything. But today, word of mouth has gone digital.
Imagine a local real estate agent showcasing a happy couple who just bought their first home. Or a personal trainer sharing a client’s transformation story. These testimonials go beyond reviews. They are personal, emotional, and incredibly persuasive.
Filming tips:
- Choose clients who are genuine and comfortable on camera
- Film in familiar, well-lit locations like your office or their home
- Let them speak freely with a few guided questions
Professional videos may be displayed on your site, social networks, or in an email. When you do not know where to start, you can hire a video production company. This agency will be able to produce testimonial videos that feel authentic and polished.
Video Type #3: Promotional/Ad Videos
Every campaign needs a spark. Promotional videos are created to make people purchase something. They could be about a flash sale, a new product, or an upcoming event.
Such short clips are effective on Facebook, Instagram, and YouTube, as they are designed to capture attention immediately.
Consider that you are a local coffee shop. You have a new fall beverage. A short 30-second promo video featuring steaming cups, a warm atmosphere, and a catchy song would attract a lot of customers.
An ad that is clear and simple can be used by a small shop that is selling something temporarily to get more online orders.
Best practices:
- Keep it under 60 seconds
- Use subtitles for social media viewers
- Add a clear call to action (CTA)
Tone is more easily picked up than anything. Do not forget to adjust your tone to the audience you are targeting. Talk lightly and cheerfully when talking with a group of young and fashionable people.
When addressing professionals or families, keep it simple and use snappy images. There are a lot of events, holidays, and seasonal pop-ups in Orlando. You can use promotional videos to showcase them and make the interest in your business translate into specific action.
Video Type #4: Behind-the-Scenes (BTS) Content
Want to humanize your brand? Reveal what happens backstage. Behind-the-scenes (BTS) videos allow viewers to get a glimpse of everyday life at your company.
These are informal clips, and they serve a good purpose of making people connect with your brand. In a city like Orlando, where local charm is valued, showcasing the real faces and spaces behind a brand adds authenticity.
Restaurants can showcase food prep in the kitchen. Creative agencies can highlight team brainstorms. Even a landscaping company can film a project from start to finish.
Tips to keep BTS content high-quality:
- Use a mix of candid footage and light editing
- Film during team events, daily operations, or set-up for big projects
- Keep it under 2 minutes for social media
Humans prefer to view the authentic face of businesses. BTS videos do not need to be perfect. They just have to be themselves, interesting, and associated with your brand.
Video Type #5: Event Recap Videos
Orlando is packed with local events, from food festivals and charity runs to pop-up shops and trade shows. If your company participates in any event, you will need an event recap video.
A summary highlights the essence of the day and the key moments. It allows you to flaunt your community work and the personality of your brand even after the event is over.
Let’s say your business sponsors a booth at the Orlando Home Show. A 60- to 90-second recap video showing customer interactions, product demos, and team interviews can serve as evergreen content for your website, YouTube channel, or next email campaign.
Where to share recap videos:
- Instagram Reels and Facebook Stories
- Email newsletters
- Website “News” or “Events” sections
By sharing how active and connected your brand is in the local scene, you build trust and show leadership in your industry.
Bonus Tips: Optimizing Videos for SEO and Digital Marketing
Making excellent video content is just half the battle. Optimizing it for digital marketing ensures it appears in front of the right audience.
Here’s how to get more mileage out of every video you create:
1. Use Captions and Subtitles
The majority of users watch videos through their phones without sound. Subtitles also keep everybody interested.
2. Include Keywords in Titles and Descriptions
You can get Orlando customers by putting your location and service in the title, such as, “Orlando Event Recap: Downtown Art Walk” or “Explainer Video: Digital Marketing Services in Orlando”
3. Customize Thumbnails
A thumbnail is the first impression that your video makes. Use a clean and fitting image with bold text if necessary.
4. Embed Videos on Landing Pages
Landing page videos can increase conversions by up to 80%. Use them to describe offers, tour services, or give testimonials.
5. Choose the Right Hosting Platform
YouTube is effective in terms of SEO. To gain greater control over branding and analytics, consider Vimeo or Wistia.
This might be too complex, so consider collaborating with a video production agency that understands both the artistic and technical aspects of video marketing.
Conclusion
Any digital marketer should have powerful video content. This is a tool that Orlando businesses can use to expand, reach local individuals, and stand out in a competitive market.
To recap, here are the five essential video types every Orlando business should consider:
- Explainer Videos – to clarify and educate
- Customer Testimonial Videos – to build trust
- Promotional/Ad Videos – to drive action
- Behind-the-Scenes Content – to show authenticity
- Event Recap Videos – to extend engagement beyond the event
Short clip, long clip, or feature? All types of videos can help you achieve your goals. Select the one that suits your brand and your plans. It is a good time to invest in video.
Ready to bring your digital marketing to life?
Partner with a trusted video production agency in Orlando to create impactful, high-quality video content that gets results. Your next campaign could be just one great video away.
