From Pepsi to H&M: Beyonce premieres new song 'Standing In The Sun'
Star also performs 'Grown Woman' live on tour
Beyonce has premiered her second new track of 2013 - and second track recorded especially for a lucractive endorsement deal - her H&M advert track, 'Standing In The Sun'.
Having previously unveiled 'Grown Woman' to the world with a Pepsi ad, Bey can now be seen performing a new track while modelling swimwear.
The advert see Beyone rolling in the sand and sea, bathed in sunshine, while she performs 'Standing In The Sun'.
The pop megastar models a range of H&M's summerwear, having become the new face of the brand earlier this year.
The calypso-tinged vibe of the track suits the island paradise theme of the advert, with a range of swimsuits modelled by the singer.
Watch the new advert below.
Elsewhere, Beyonce is continuing with her The Mrs. Carter Show world tour, and was recently filmed performing another new track, 'Grown Woman', which she premiered with a new Pepsi advert earlier this month.
The clip sees Jay-Z's missus whipping her hair back and forth in her typically sassy style backed by a group of back dancers and an impressive light show.
Watch Beyone performing 'Grown Woman' below
Both 'Grown Woman' and 'Standing In The Sun' were included in early leaked setlists for The Mrs. Carter world tour.
There have been rumours recently that the pop queen may ban all photographers at her live shows for the entirety of the tour to avoid any more unflattering images appearing online, as they did after her Super Bowl half time show.
Meanwhile it's been confirmed that Pharell Williams has been working on the new Beyonce album, adding his unique touch of cool to one of the most eagerly anticipated albums of the year.
Below: Here are some nice photos of Beyonce in various H&M swimwear
