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Adele in conflict over offers to endorse beauty brands

Star could be close to signing a deal

 

  • Grammy Awards 2013
  • Grammy Awards 2013

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Thursday 14th March 2013 by Grace Carroll | Photos by WENN

Tags: Adele

Adele is apparently conflicted over offers to become the 'face' of cosmetic brands.

According to The Sun, companies such as Estee Lauder, L'Oreal and Dior are all interested in having the star represent their brand, but Adele doesn't want to compromise her artistic integrity.

The 'Rolling in the Deep' singer is apparently worth £25million, but is tempted by the £10million on offer if she agrees to endorse the companies.

A source told the paper, "Adele is in big demand. She would only accept if the campaigns were to her taste and incorporate her music.

"The last thing she wants is a cheesy ad with a naff catchphrase. They would have to be in keeping with her personality. It’s going to take a lot of persuasion to get her to agree but, right now, it looks as if she’s close to signing a deal."

However, the star would be going back on her word if she chose to sign a deal. In a 2011 interview, Adele said, "It’s shameful when you sell out. It depends on what kind of artist you wanna be, but I don’t want my name anywhere near another brand. I don’t wanna be tainted or haunted."

She also said that she's trying to avoid becoming overexposed, adding, "I don’t want to be in everyone’s face. I’m a big music fan and get really p***ed off when it gets like that. I don’t want people to get like that with me."


This face could be the face of a skincare brand.

Adele can definitely afford to be choosy about where her paychecks are coming from - she reportedly charges £2.5million for a private appearance.

Fruit juice 'tycoon' Vivian Imerman was going to book the singer for his daughter's wedding, but his budget wouldn't stretch to the 25 minute performance - which would have netted Adele £100k per a minute.

The making of an icon: how Adele has changed from 2008 to 2013

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