26 September, 2012: Lana Del Rey - gifted singer and natural saleswoman. Following her recent H&M campaign, which saw the star performing a cover of 'Blue Velvet' in a David Lynch / Twin Peaks inspired TV campaign, the star has turned her talents to flogging cars. Yesterday in Paris, Lana launched the new Jaguar F-Type.
The star performed live at the launch, as well as posing for a set of stuning shots with the sleek new car. The star performed a new track at the Jaguar launch, 'Burning Desire', which is taken from the re-release of her Born To Die album. The track will also be the soundtrack to a short film, created by Jaguar, starring recent Emmy winner, Damian Lewis.
The Paradise Edition of Born To Die was revealed yesterday (26 September, 2012) with the new version of the album set to include eight brand new songs, including new single, 'Ride'.
Check out photos of Lana Del Rey launching the new Jaguar F-Type right here.