Unlimited ad-supported music streaming might be ending in 2015
Emma Finamore

14:47 7th December 2014
Spotify may be forced to put a limit on free streaming in the new year.
The move would mean users who want to continue listening to music would have to upgrade to a paid account.

According to the website Hits Daily Double, Spotify's deals with rights holders are ending in 2015, which could force the music streamer to try and convert more users into paying customers, rather than allowing them unlimited access to the basic free service.

Apparently, the capping proposal could become a strong bargaining chip when negotiating new deals, allowing Spotify to continue to operate in an increasingly competitive market.

Photo: WENN