Thom Yorke, a man who released his album on BitTorrent and is himself on Twitter, has said he has the 'utmost respect' for anyone not on social media.
The Radiohead frontman issued an email letting fans know that they may have missed the announcement that he has a new album out.
"[It] may be perhaps because you don't engage with 'social media' in which case you have my utmost respect," Yorke explained. Read the message in full below.
Yorke released the album exclusively through BitTorrent on 26 September and according to BitTorrent stats his second solo LP has been downloaded 1.1 million times (although this figure does include the free bundle).
Watch the video for 'A Brain In A Bottle' below
You can download the album here, and check out the Gigwise track by track review.
Upon the album's release, Yorke explained he was looking for an “effective way of handing some control of internet commerce back to people who are creating the work. Enabling those people who make either music, video or any other kind of digital content to sell it themselves. Bypassing the self elected gate-keepers.”
BitTorrent's Chief Content Officer, Matt Mason, recently spoke to The Fader about the release and what he hopes can come out of this experiment.
Mason revealed that the idea of the BitTorrent bundle was in fact inspired by Radiohead’s pay-what-you-want model for their seventh album ‘In Rainbows’ and said: “It’s just been the absolute gold standard for how to do something direct-to-fan on the internet.”
Indeed, BitTorrent’s audience is vast. The service reaches 170 million people each month, making it an audience larger than twice the combined audience of Spotify, Netflix, Hulu and BandCamp.
Below: Thom Yorke's 13 most underrated tracks