Cheese-making indie-botherer is about to get fizzy
Andrew Trendell

16:02 13th January 2014

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Indie star, Blur bassist, farmer and cheese-making extraordinaire Alex James is planning to launch a new drink called 'Britpop'. Yes, really. 

James, bassist with indie giants Blur who makes his own range of cheeses on his farm, has filed a trademark application for a drink called 'Britpop', according to City AM

The application was submitted to the UK's Intellectual Property Office in 2013, and would cover everything from 'beverages enriched with added minerals' to 'low alcohol beer' and 'alcopops'. If successful, then James will have exclusive rights to use the word 'Britpop' on soft drinks and alcoholic products for the next ten years.

That would make him pretty big on the pop scene, eh?

He already owns trademarks to a series of cheeses, including 'Blue Monday' - inspired by the New Order classic. 

Watch the video for 'Popscene' by Blur below

Meanwhile, Blur fans may be waiting for quite some time for their long-awaited new album, after frontman Damon Albarn unveiled a video teaser for his first proper solo album

Below: Amazing photos of Blur live in Dublin

Issue Four of the Gigwise Print magazine is on pre-order now! Order here.

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Photo: WENN