Singer's management discouraged album plan
Adam Tait

11:25 16th January 2013

Marina and the Diamonds has revealed that her Electra Heart album was in fact intended to be a side project.

The singer had initially wanted to release her sophomore album under an alias, separate from Marina and the Diamonds, but was discouraged by her management team.

The singer tweeted: "Electra Heart was originally a side project, separate from Marina And The Diamonds.

"I called my manager in April 2011 and said, 'Hello. Can I pretend to be a totally different person?' He said, 'No. You cannot'."

The 'Primadonna' star then joked: "I calmly put the phone down and screamed til eternity."

The singer has previously said that she wanted to write Electra Heart as a pop album and be a popstar, but that she wanted to make sure she didn't alienate fans of her first album The Family Jewels.

Electra Heart debuted at No.1 in both the UK and Irish charts, an improvement on The Family Jewels which peaked  No.5 in the UK chart.

The record also performed well internationally, finding success in Europe and peaking at 30 in the US charts, Marina's best US ranking to date.

The album was preceded by the single 'Primadonna', which has been the singer's highest peaking single in the UK to date, reaching number 11.

Marina and the Diamonds performing during her Electra Heart tour

It has also been her best performing single internationally, reaching platinum status in both Ireland and New Zealand and reaching number four in the New Zealand charts.

Perhaps now she's relieved that her management convinced her release the Electra Heart album under the Marina and the Diamonds monika, rather than as a side project.

Below: Marina's 'ugly' label rant - the stars who bite back

  • Posting on Twitter yesterday (Sept 24), Marina wrote: "So, someone at my record label wont let me release the video bc I look ugly in it apparently we need more $ / time to paint out ugly parts," she tweeted. Adding: "The video will be out end of the week. If not, I am happy to leak the ''minger'' version for my fans." After receiving abuse from Marina''s fans online, 679 wrote to say: "(for the record, we think M''s a babe @marinasdiamondswasn''t our decision, stop sending death threats, etc etc)"

  • After Dizzee Rascal wanted a change of direction back in 2008 with track ''''Dance Wiv Me'''', XL Recordings were rumoured to have been displeased with his more poppy sound, so he dropped the label and is now signed to his own label Dirtee Stank.

  • The Stone Roses famously fell out with their label Silverstone Records after the release of their debut album. The band then broke into their offices and covered everything in paint.

  • Notorious diva Mariah Carey was once married to the chief executive of Columbia Records, Tommy Mottola. They later split, and so did her contract, she cited that they were treating her, "like a commodity" and being staffed by "people who don''t really know me".

  • Back in the nineties, Prince suffered a decrease in record sales. He blamed his label Warner Brothers, and was so angry with them that he walked around awards shows with the word ''slave'' written on his face. What a diva.

  • Professor Green went to town with his label EMI recently, angered by their ''''lack of work'''' on his second album. He tweeted, "Why would your own record label hinder you? Answers on a postcard." Continuing, he added: "I just can''''t help but question why some people have jobs. All I do is work, so I get extremely pissed off when people don''''t do theirs."

  • After the private equity firm Terra Firma took over label EMI, many artists left the label. Radiohead left in the boldest of styles though, stating, "The problem is, Terra Firms don''''t understand the music industry." Amongst others to leave the label were Sir Paul McCartney and The Rolling Stones.

  • After Robbie left Take That he released a cover of George Michael''s song: ''Freedom''. This was his F you to his ''oppressors''. Freedom from what though some might ask? The ''''hell'''' that was being in a hugely successful boy band? One with he later rejoined...

  • The Rolling Stones had one more single left in their contract with Decca Records. Aggravated by the rules and ''the man'', they decided to stick it to the suits and release the track ''Schoolboy Blues''. Decca let it gather dust for a while (understandably - YouTube it and listen to the lyrics), and then in an act of revenge released it under a German only compilation CD.

  • The Sex Pistols had signed a two-year contract with EMI, and has just released their first single ''Anarchy In The UK''. They then abused family favourite Bill Grundy on pre-watershed TV, the label were horrified and decided it would just be best to pay them off and end their contract. Beg the question though, what were EMI expecting from a band whose first single was titled ''Anarchy In The UK'' - pleasant small talk?

  • Leonard Cohen fans were disappointed earlier this year when the legend's gigs were moved from Hop Farm to Wembley Arena at the last minute - but not as much as Cohen was himself. "I want you to know I learned about it the same time you did," he said after the change. "There are unseen hands that manipulate the marketplace. Hands that I never get to see, or crush."