Florence and Machine has premiered her latest gothic epic, with the suitably dramatic video for new single 'Never Let Me Go'.
Following the water obsession on which current album 'Ceremonials' is inspired, a sodden Florence is seen ice-skating with a blonde model while wearing a dress/straight jacket. So far, so Florence.
In an epic climax to the video, the singer is seen to 'drown' as water flows into her mouth. It's probably not going to get many plays on the kids' music TV channels.
'Never Let Me Go', produced by Paul Epworth, will be released on April 2.
Watch the video below.
Florence And The Machine - live
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