U2 frontman Bono and his wife Ali Hewson have designed an African inspired clothing line.
Edun, which has been formed in association with Louis Vuitton, features clothes created using the country's natural materials.
“We are excited to draw attention to the new mood in Africa which is positive and optimistic,” Bono said at the brand's launch in Paris.
Model Naomi Campbell told the Associated Press the collaboration between Edun and Louis Vutton was "great".
The singer is at the forefront of activism concerning Africa and is behind the ONE Campaign and Product Red.
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