In new survey...
Jason Gregory

12:53 26th January 2009

Kylie Minogue's advert for lingerie company Agent Provocateur, which saw the singer riding a mechanical bull, has been named the best cinema commercial of all time.

The advert, released in 2001, was banned from television after it was deemed too controversial for audiences.

In the short film, Minogue rides the red velvet bull dressed in the company's lingerie line before telling men to “stand up and be counted”.

The advert, which is set to the sound of The Hives' 'Main Offender', topped the poll carried out by Digital Cinema Media ahead of famous campaigns from Diet Coke, Guinness and the car company Ford.

Fleur Castell, marketing and research controller for Digital Cinema Media, said Minogue's advert engages and entertains the audience in a “fun and cheeky way”.

People were asked to vote on ten adverts chosen by a panel of experts.

Kylie Minogue

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