On secondary market...
jason gregory
10:18 7th January 2008

Led Zeppelin’s reunion concert at the O2 Arena in London has been crowned the hottest event of 2007.

The concert, which saw the veteran band play together for the first time since 1988, beat sporting events and Barbara Streisand to the top spot.

“Last year's must-see event was undoubtedly Led Zeppelin's comeback concert at London's O2 Arena, with fans desperate to get their hands on a ticket,” said Joe Cohen, CEO of Seatwave, an online fan-to-fan ticket exchange.

Cohen said that the average price paid for Led Zeppelin tickets via Seatwave was £7,525, with one fan paying £7,425.

Original tickets for the concert cost £125 each and were allocated via a ballot system which attracted over 1 million applicants.

Cohen said that the price of tickets showed that the secondary market was “increasingly becoming a great indicator of an event's popularity.”