Radiohead frontman Thom Yorke has revealed that the band’s digital income from ‘In Rainbows’ has surpassed that of all their previous albums put together.
Speaking to Wired magazine, in an interview conducted by Talking Head’s David Byrne, Yorke described the digital sales of ‘In Rainbows’ as “nuts.”
“It's partly due to the fact that EMI wasn't giving us any money for digital sales. All the contracts signed in a certain era have none of that stuff," he added.
Yorke also revealed that the idea to allow fans to name what price they paid for the album was the brainchild of the band's manager Chris Hufford.
"It wasn't nihilistic, implying that the music's not worth anything at all," explained Yorke. "It was the total opposite. And people took it as it was meant. Maybe that's just people having a little faith in what we're doing.
"The only reason we could even get away with this, the only reason anyone even gives a shit, is the fact that we've gone through the whole mill of the business in the first place.
“It's not supposed to be a model for anything else. It was simply a response to a situation. We're out of contract. We have our own studio. We have this new server. What the hell else would we do?"
To see where ‘In Rainbows’ featured in our top-50 albums of the year, CLICK HERE.