MOBO Awards choir B Positive have announced the release of ‘Rise Up’ – a new single aimed at raising awareness of Sickle Cell disease to encourage a new wave of blood donors. All proceeds from the track will go to NHS Sickle Cell wards.
A cover of Andra Day’s 2015 single, the track made its live debut at the MOBO Awards in Leeds last month. Fronted by MOBO-winning gospel sensation Laurine Cato, the 60-strong B Positive Choir are made up of individuals living with Sickle Cell disease. The choir was formed in partnership with NHS Blood and Transplant with the mission to highlight the urgent need for new donors in order to help those who require frequent blood transfusions, including those with Sickle Cell disease.
Choir Master, Colin Anderson said: “Over the last year 900,000 people have given up their time to help patients in need. But we need more new donors. Every day, we need 6,000 donations to continue saving lives. We need life-saving blood from new donors of all backgrounds to provide the closest matches for all communities. We are particularly looking for younger people and black communities to come forward."
MOBO CEO and Founder, Kanya King MBE added: "We are proud to work with NHS Blood and Transplant on the "B Positive" campaign and use our platform to help recruit new donors. We were honoured to be able to provide B Positive Choir with their television debut, and it's amazing to see the response they’ve received. We have had so many positive messages of support and love for the song – and consequently have made it available for download.”
Sickle cell disease is a serious and lifelong condition. It is the most common and fastest growing genetic blood disorder in the UK and affects around 15,000 people. The campaign is aiming to recruit 40,000 new black donors.
Nadine Easton, the campaign’s marketing manager, has appealed to new donors.
"We are urging more new people to come forward,” she said. “Every day, we have to provide hospitals across the country with 6,000 life-saving blood donations and we need young people to get behind this campaign. You can make a difference in less than an hour, it doesn't hurt, you will find out if you have a rare blood type and you will even get a biscuit!"