To encourage safe sex...
Scott Colothan

12:20 10th January 2007

He’s already launched his own clothing line, books and mineral water, now 50 Cent is branching out to condoms.

The rapper believes that his line of condoms is a fresh incentive to encourage youngsters to take part in safe sex.

He told the New York Post: "The kids become immune when you constantly beat them over the head — read a book, read a book.

"We have to be a little more creative about it. It's the same with safe sex. As opposed to being part of a safe-sex campaign, I'm going to make condoms and donate a part of the proceeds to HIV awareness."

There is no news as of yet about when the condoms will be commercially available.