Red Stripe have got together with some industry heavyweights to create a fresh award for new and emerging acts.
Under the moniker â€˜The Red Stripe Music Awardsâ€™, the beer company is working together with The Barfly, The Great Escape Festival and Music Week to give a new act a vital hand in the music business.
The winner will not receive an official trophy at a glitzy bash, but will instead get to tour with a high profile act and play at two UK festivals.
The event will start with 17 regional events around the country each seeking out the best local talent.
The final stage will be held in London in April where the eventual winner will receive their trophy.