This review lays out what to book, what it costs, and how to get the best out of It’s Beauty, a beauty salon in Dubai with multiple branches and late hours. You want tidy nails, softer hair, and brows that behave. Book a slot at It’s Beauty and trade a rushed errand for a calm hour that actually resets you.

If speed matters, use the link above, pick your branch, and lock a time between 10:00 and 22:00. First-timers can get up to 50% off, so testing the waters costs less. Expect precise Russian manicures, balanced hair color with bond care, and brow or lash work that trims your morning routine. Clean tools, tea on arrival, steady results.

The quick read: what you come here for

You could spend a lunch break scrolling or you could book It’s Beauty. Here is what regulars chase most:

• Russian manicure that lasts. Detailed e-file prep, neat polish placement, tidy regrowth for weeks. No mess at the cuticle line.
• Balayage that grows out softly. Hand-painted lightener, toned clean, with bond care built in for shine that sticks around.
• Highlights with discipline. Foils mapped in rows, lowlights where needed, and Davines care to protect the strand.
• Brows and lashes that save morning time. Brow architecture and lamination, plus lash lifts or Russian volume, so you can skip half your routine.

That handful covers most “sort me out before dinner” scenarios. It’s Beauty keeps the pace unhurried, which is half the point.

Prices at a glance

If you like to know the damage before you sit down, here is a neat snapshot. First-time prices apply once.

These are representative figures, current on the brand’s site, and they sit right for Dubai. Ask at booking if you have extra length or complex art in mind.

Hair: colour that behaves in this climate

Dubai heat can rough up even easy hair. It’s Beauty tackles that with smart product choices and a methodical approach. Full colour is matched to skin tone, then buffered with bond builders, so the finish looks fresh instead of flat. Highlights get toner for a clean shade, and the team leans on Davines care, Olaplex, and K18 for strength. If your lengths feel parched, add a protein or nourishing treatment and expect better slip after one wash.

Balayage here is a patient craft. Light strokes for that sun-touched fade, root softened so the grow-out stays friendly. A gloss refresh every 8 to 12 weeks keeps it on point, which means fewer long sessions in the chair. You get shine without the drama.

Nails: clean prep, clean lines

The Russian manicure is the salon’s calling card. Cuticles are refined with care, polish tucks close without flooding, and the finish keeps neat through daily typing, gym grips, and a few sandy weekends. Add gel or build length with acrylic or gel extensions if your nails need backup. Hygiene is strict, tools are sanitized each time, and files are fresh. The result is tidy hands that look good even at 30 cm from a camera.

Brows and lashes: less faff in the morning

Start with brow “architecture” so the shape suits your face in millimetres, then go for lamination if you like a lifted, brushed look. Pair it with a lash lift for curl that stays put through 40 °C days and late dinners by the Marina. Extensions are on the menu too, from classic to Russian volume, and they feel light because the fans are built with thin fibres. It’s Beauty keeps isolation clean, so natural lashes stay happy.

Booking, offers, little perks

Booking is simple. Choose your Dubai or Abu Dhabi branch, lock a time between 10:00 and 22:00, and you’re set. First-timers can trim the bill by up to 50%. A gentle reminder: you can claim each bonus once only. If misuse is detected, the salon may check details like your IP address and withdraw the bonus. Refreshments arrive quietly, and the pace stays calm.

• Four Dubai addresses: Business Bay for office hours, Marina for weekend errands, DIFC before dinner, Internet City if you work that side of town;
• One Abu Dhabi location for an easy option across the E11;
• Stack services to save time, for example a pedicure while a hair mask works or brow shaping while gel cures.

Pick the spot that fits your route, then build a session that solves two jobs in one visit. You head out on time, nails tidy and hair behaving, and the next booking takes a minute.

Why it feels like self-care therapy

Because It’s Beauty slows the tempo without wasting your time. You sit, sip tea, and let specialists do what they are good at. Products are chosen with intent, from bond care to gentle tints, and every tiny step supports the next. You leave ready for photos, meetings, or just a quiet evening. And if tomorrow runs long, the hair still swishes, the manicure still looks sharp, the brows still frame nicely. That relief you feel on the way out, that is the therapy part.