Interest in renewable energy has seen a significant increase in recent years. In fact, according to a report by the International Energy Agency, consumption of renewable energy is expected to rise by 60% by 2030. Increased accessibility to renewable energy sources, as well as an increased desire to do good for the planet, certainly play a role in this growth.

However, not all homeowners have easy access to green power …

This is where Indra Energy comes in.

As Jeff Rodgers, Chief Marketing Officer at Indra Energy explains, his company’s distinct approach to providing sustainable power to everyday households makes it easier than ever to go green — and get rewarded for doing so.

A Simpler Approach to Renewable Energy

Historically, using green power has required that homeowners make significant investments, such as installing rooftop solar on their property. On average, it costs $24,000 to $36,000 to install rooftop solar — a major expense, even with the help of federal tax credits. Even for households that have the financial means to install solar, their property may not be suitable for such an installation.

“Many properties aren’t able to use rooftop solar because their roof is too small, sloped at the wrong angle, gets too much shade or isn’t oriented to get enough sunlight,” Rodgers explains.

“Those who rent a property or live in an apartment building often don’t have any kind of choice regarding whether they can take advantage of renewable energy. Still, this shouldn’t keep people from being able to use renewable energy if they want.”

To that end, Indra Energy specifically focuses on allowing everyday customers to utilize renewable energy through the use of renewable energy credits that are sold into the grid. The company’s services are currently available in Delaware, Massachusetts, Michigan, New Jersey, Pennsylvania, Virginia and Washington, D.C.

“Our electric plans are 100% renewable as they are backed by renewable energy certificates (RECs) generated from zero emission sources like wind, solar and hydro,” Rodgers says. “For natural gas, our plans match 100% of consumers’ usage to carbon offsets. You don’t need to install any specialty equipment — you don’t even get a disruption in your typical energy service. Your local utility company continues to deliver electricity or natural gas to your property. It’s the easiest way to start making use of green energy.”

Indra Energy is able to provide this service to its customers thanks to energy deregulation, which allows customers to choose alternative energy suppliers based on their preferences. While local utility companies retain responsibility for infrastructure and power distribution, deregulation lets users select their preferred company, such as Indra Energy, as their energy supplier.

As a further testament of its commitment to making it easy for customers to use renewable energy, Indra offers both fixed rate and variable plans, with no long-term contracts, cancellation fees or enrollment fees. There is no energy use cap, either, allowing users to continue with their normal electricity and natural gas habits.

Meaningful Rewards

At a time when rising energy costs are putting increased financial pressure on many households, Indra Energy is also further incentivizing the use of green energy through its robust rewards program. “A lot of the time, when we’re talking about green energy, we tend to be really serious — after all, we’re doing something to try to help the planet,” Rodgers acknowledges.

“But if we want to make going green a natural part of our lives, it’s important that we make it fun. That we make it feel like the easy and natural thing to do. Our monthly rewards program is an accessible way to do that, and to give you yet another reason to feel good about going green.”

Indra Energy users earn rewards points for each month they are a customer, with additional bonuses for birthdays, anniversaries and other seasonal events. Rewards points allow customers to enter giveaways ranging from $10 at Starbucks to a $1,000 Visa “Golden Giveaway” or to redeem points for discounts at a wide range of retailers.

“We have over one million rewards options so you can reward yourself in whatever way best fits your lifestyle,” Rodgers says. “Our rewards include discounts on everyday shopping at Walmart or Target, getting a great deal at your favorite restaurant, saving on grocery products and automotive services and even discounts on travel and other fun activities. It’s like you get to reward yourself financially for making a positive impact on the environment.”

In addition to exclusive discounts and promotional partnerships, Indra Energy customers can also choose to give back to the environment by getting a tree planted in their honor — one more way the company is helping everyday people increase their impact.

Creating a More Accessible Approach to Sustainability

What Rodgers and Indra Energy ultimately aim to provide is a solution that ensures anyone who wants to can use green power. With straightforward access to renewable energy and no special installation requirements, residential and commercial customers alike can quickly make the transition to green power. By pairing an easy to adopt solution with fun giveaways and rewards, it’s never been a better time to go green.