Elgrissy Diamonds brings 50+ years of manufacturing expertise to 47th Street — offering New Yorkers wholesale prices, custom designs, and a service that’s turning first-time buyers into lifelong clients
NEW YORK, NY — January 2026 — Most people who walk into a jewelry store on 47th Street are buying from a retailer. They’re buying from someone who bought from a wholesaler, who bought from a manufacturer, who bought from a cutter, who bought from a miner. Every hand that touches that diamond adds a markup. By the time it lands in a velvet box, the price has doubled. Maybe tripled.
Elgrissy Diamonds is not most jewelry stores.
“We’re manufacturers,” says Lior Elgrissy, who runs the family business alongside his relatives. “Our parents started cutting and polishing diamonds in Israel in 1970. We don’t buy inventory from middlemen — we create it. That’s why our prices look different.”
The 47th Street Advantage — Without the 47th Street Markup
New York’s Diamond District moves $400 million in transactions every single day. An estimated 90% of diamonds in the United States pass through this one city block between Fifth and Sixth Avenues. It’s where fortunes are made, deals are sealed with handshakes, and the phrase “wholesale price” gets thrown around more than taxi horns.
But here’s what most shoppers don’t realize: not everyone on 47th Street is selling at wholesale. Many stores are retail operations with retail margins, just dressed up in the mystique of the District.
Elgrissy is different. With manufacturing roots stretching back over five decades and direct relationships with cutters in Israel, the family business bypasses the layers that inflate prices elsewhere. The result? GIA and IGI-certified diamonds at prices that make competitors uncomfortable.
Custom Engagement Rings — Designed With You, Not For You
Walk into most jewelry stores with a custom idea, and you’ll get one of two responses: a blank stare or a quote that requires a second mortgage. At Elgrissy, custom is the default.
“If you can dream it, we can shape it” isn’t a tagline — it’s the operating philosophy. Clients work directly with the team to select their stone, design their setting, and watch their vision become reality. Every piece is made in-house in New York. Not outsourced overseas. Not pulled from a catalog.
One recent client, Marquise Francis, describes the experience: “From our first conversation, Lior treated me like family. He helped me figure out what was best for me, designed a unique ring that my partner loves, and gave me a reasonable price with a quick turnaround time. I had such a great experience that I recently returned for my wedding ring and my wife’s wedding band.”
That pattern — first-time buyers becoming repeat clients — shows up in review after review.
Lab Grown Diamonds: The Option Smart Buyers Are Asking About
Lab grown diamonds aren’t a compromise. They’re chemically, physically, and optically identical to mined stones — just created in weeks instead of billions of years. And they cost a fraction of the price.
Elgrissy carries both natural and lab grown diamonds, all certified by GIA or IGI. The team doesn’t push one over the other — they educate. Because an informed buyer is a confident buyer, and a confident buyer becomes a happy client.
“Most people think they should buy a diamond based on its certificate alone,” the team explains. “But a highly-graded diamond doesn’t always mean the same sparkle. We recommend seeing and comparing diamonds physically before making a purchase. That’s what we’re here for.”
Rent the Red Carpet: Diamond Jewelry for Brides (and Everyone Else)
Here’s something you won’t find at most jewelers: a rental collection.
Elgrissy offers stunning diamond jewelry for rent — earrings, necklaces, bracelets, statement pieces — for weddings, galas, photo shoots, and special occasions. The idea is simple: why drop five figures on a necklace you’ll wear once when you can rent it for a fraction of the cost and look like you belong on a red carpet?
Rebecca Reznik, a recent bride, raved about the experience: “Lior at Elgrissy Diamonds curated the perfect combination for me to wear — earrings, necklace, bracelets. He is a pleasure to work with and I highly recommend anyone looking for excellent customer service and incredible jewelry.”
Why Elgrissy Diamonds Works — When So Many Others Don’t
Manufacturing roots. Five decades of cutting and polishing diamonds means real wholesale access, not marketing speak.
Made in New York. Custom pieces are crafted locally, not shipped from overseas factories.
GIA and IGI certified. Every diamond is independently verified — no guesswork, no gray areas.
No pressure. The team takes time to educate, not upsell. Clients consistently note the relaxed, family-like atmosphere.
15-day money-back guarantee. If you’re not happy, you get a full refund. No questions asked.
Lifetime exchange policy. Upgrade your jewelry as your life evolves.
More Than Jewelry — A Family Legacy
The story of Elgrissy Diamonds isn’t just about price points and certifications. It’s about a family that started with a small factory in Israel and built something that spans continents. It’s about carrying forward traditions in an industry where handshakes still mean something.
And it’s about the moments that matter: the proposals, the weddings, the anniversaries, the “just because” gifts that become heirlooms.
“When Quality Meets Perfection” isn’t just a motto. It’s what the Elgrissy family has been proving for over 50 years — one diamond at a time.
Visit the Showroom or Book Online
Elgrissy Diamonds offers complimentary in-person and virtual consultations. To book an appointment, visit elgrissydiamonds.com or call (212) 382-0070.
Location: 15 West 47th Street, Suite 307, New York, NY 10036 (Diamond District)
About Elgrissy Diamonds
Founded in 1970, Elgrissy Diamonds is a family-owned diamond manufacturer and jeweler with operations in New York City and Israel. Specializing in custom engagement rings, fine jewelry, and diamond rentals, the company is known for wholesale pricing, GIA/IGI certification, and a no-pressure customer experience. Located in Manhattan’s legendary Diamond District, Elgrissy serves clients from across the United States with both in-person and virtual consultations. Featured in Glamour, Vogue, Brides, and Business Insider.
