Another female fronted, super cool of the moment band from Brooklyn, it might seem the recipe behind Friends has been done one too many times before.
This time though the sound is more flirty, summer fun than shoe-gazing surly attitude. Named after Brian Wilson of The Beach Boys favourite album, and a place holder name that stuck after their first gig together, Friends is how this band begun. Writing tracks in her spare time while enjoying that big university past time, procrastination, front lady Samantha Urbani used her laptop and phone to record early demos of the bands songs.
With only two tracks available online, Friends have conjured up quite the spark of interest with a BBC Sound of 2012 accolade to their name already. A glittering mixture of laid back baselines and twinkling synth sounds, the bands sound simply shines. Two retro inspired videos have already made the band a cult cool success, as have fresh lyrics. Running with a fruity funk sound, Friends have created a vibe that is lo-fi and one of their own.
Friends are full of energy with a tropical twist and plenty of percussion. Playing on subtle yet rhythmic sounds the band also use clever lyrics. Both tracks 'Friend Crush' and 'I'm His Girl' are smart and relate-able tales that are sure to strike a chord in many, and if not then the music behind them most certainly will. Perfect for summer time parties and certainly one to be big on this years festival circuit, Friends will be there.