How Dmytro Makarov’s GMG Mindset and Health Hacks Built a Marketing Powerhouse
Dmytro Makarov, a London-based entrepreneur, built his career and company on a personal concept he calls GMG: Grind. Mastery. Growth. His marketing agency now employs more than 100 people and works with brands including BMW, Durex, Intel, Kyivstar, Nivea, Domino’s and Hugo.
The Gmg Mindset
Dmytro Makarov started his career path with freelance projects and self-taught expertise in esports and marketing. The GMG mindset has guided him through the competitive world of digital strategy, influencer marketing, content production, media buying and performance marketing.
Through GMG (Grind Mastery Growth), Makarov frames his personal and professional development. “Grind stands for constant work on yourself, your skills, your business. From first freelance projects to running an agency, every step came from persistence,” he says. Mastery, he says, is about “developing expertise in marketing, analytics and management” and deeply understanding tools, people and strategies. Growth means financial, personal and team advancement, from helping one particular individual to leading an international agency.
Biohacking as A Framework for Discipline
A strong believer in biohacking for performance, Dmytro Makarov admits he applies the approach that usually professional sportsmen use to his business. He says the ideal performer, be it a sportsperson or an employee, is not a “robot with a regimen,” but someone with “a smart balance between workload, recovery and personal needs.” Makarov stresses that one should not be a sportsperson to implement flexibility and humanity in their routine, noting that strict systems also work, but adaptability is key to long-term success.
Biohacking for Makarov, as an entrepreneur, is not a fad but a framework for discipline. For his own routine, he incorporates routines such as morning and evening rituals without gadgets, a diet focused on whole foods with minimal sugar, regular exercise as a form of release and time away from information overload.
“In the end, biohacking is not about controlling every second. It is about an internal ecosystem with room for rest and flexibility, but also internal discipline that keeps you focused,” the entrepreneur explains.
Supplements and Tools
Walking a long path from a young independent consultant to a founder of an international marketing agency, Dmytro Makarov stresses that it is important to try everything himself, be it regular working tasks or tools and hacks to improve both physical and mental health.
As for biohacking, according to the entrepreneur, he has tested practices like intermittent fasting in a 16:8 format and certain supplements. While he finds some benefits, he warns against treating supplements as magic pills.
“Any supplement is just a tool, not a replacement for sleep, nutrition, recovery and balanced workload,” Makarov notes.
Technology also plays a role in his approach. Makarov uses wearable devices like Whoop to track heart rate variability, sleep quality and strain levels. These metrics help him adjust workload, monitor stress adaptation and prevent burnout. “The device adapts its recommendations to you; it is not just stats but a personal algorithm,” he explains.
Makarov’s journey shows how persistence, skill development and adaptability can turn self-taught knowledge into a global business. For Makarov, both his GMG philosophy and persistent care of his mind and body are the blueprint for a career that bridges marketing and leadership.
