In the fast-moving world of digital products, most conversations revolve around speed, performance, and efficiency. Interfaces are optimized, funnels are tightened, and friction is minimized. But for experience designer Jingyi Wang, the real question isn’t how quickly users move through a system — it’s how they feel while doing so.

“Function is necessary,” Wang says. “But feeling is what people remember.”

Her work challenges the idea that experience design is purely technical. Instead, she approaches it as emotional architecture — shaping how users think, pause, trust, and engage within digital environments.

With international recognition including multiple major design awards, Wang has built a practice that blends artistic intuition with structured systems thinking. But beneath the accolades lies a consistent principle: design must serve people first.

Designing the Invisible

Experience design often goes unnoticed when done well. A smooth interaction, a clear layout, a seamless transition — these moments rarely call attention to themselves. Yet they shape how users perceive an entire product.

Wang sees this invisible structure as the true craft of experience design.

“An interface is what you see,” she explains. “Experience is what you go through.”

Her award-recognized project Milo embodies this philosophy. Designed as an emotionally responsive digital concept, the project explores how structured interaction can support users during sensitive or vulnerable moments. Rather than overwhelming users with information or animation, the system guides them gently — prioritizing clarity, pacing, and emotional comfort.

The project received international recognition, including a Red Dot Design Award, not simply for visual aesthetics but for its thoughtful interaction logic and human-centered framework.

Similarly, in Historiq, Wang reimagines immersive learning environments by blending narrative structure with intuitive navigation. The goal was not to make learning louder or flashier — but clearer and more engaging through thoughtful design hierarchy.

In both projects, the emphasis remains the same: reduce noise, increase understanding.

Feeling as a Design Metric

While analytics and usability metrics are central to modern digital development, Wang believes there is another layer often left unmeasured.

“Where do users hesitate? Where do they feel uncertain? Where do they feel reassured?” she asks.

These questions drive her research process. User interviews, journey mapping, and usability testing become tools not just for refining efficiency but for uncovering emotional friction points.

Her background in visual design plays a crucial role here. Years of studying composition, balance, and narrative flow influence how she structures digital environments. She treats layout like storytelling — guiding attention with intention.

Whitespace becomes breathing room. Motion becomes reassurance. Hierarchy becomes clarity.

“Art teaches you how to create emotion,” she says. “Experience design teaches you how to structure it.”

A Practice Shaped by Teaching

Beyond her professional work, Wang is also an art educator. Teaching has become an unexpected extension of her design philosophy.

Working with emerging creatives forces clarity. Complex design theories must be translated into understandable language. Abstract systems must be broken into digestible ideas.

“Teaching reminds me that design should never feel intimidating,” she reflects. “It should invite participation.”

This perspective reinforces accessibility in her own work. Rather than designing for technical sophistication alone, she prioritizes understandability — ensuring that interaction flows feel natural rather than instructional.

Her dual role as practitioner and educator creates a feedback loop: professional practice informs her teaching, and teaching sharpens her design clarity.

Recognition Without Noise

Though Wang’s projects have earned international design recognition, she speaks about awards with measured humility.

Recognition validates process — but it does not replace it.

For her, the real success of a project lies in whether it creates ease, confidence, or understanding for its users. A visually striking interface that confuses users is, in her view, incomplete.

This measured perspective may be what distinguishes her work. It resists the temptation of visual excess and instead focuses on structural elegance.

Design, in Wang’s philosophy, should not compete for attention. It should support experience.

The Future of Experience

As digital systems become increasingly immersive — integrating AI, multi-device ecosystems, and adaptive interfaces — Wang believes experience designers will need to think beyond individual screens.

The boundaries between physical and digital environments are dissolving. Interaction is becoming more contextual, more ambient, more integrated into daily life.

Yet one principle remains constant: empathy.

“Technology evolves quickly,” she says. “Human needs evolve slowly. The role of the designer is to connect those two timelines.”

This belief shapes her ongoing work — whether building structured learning environments, emotionally responsive systems, or intuitive digital frameworks. Each project reflects a commitment to thoughtful design rather than reactive trends.

Beyond the interface lies something quieter and more powerful: understanding.

In an industry often defined by innovation speed, Jingyi Wang’s approach offers a different perspective. Not louder design. Not more design. But better design — built on empathy, clarity, and intention.

Because in the end, people may not remember every screen they navigate — but they will remember how it made them feel.