From Seoul’s high-impact fashion scene to New York’s creative industry, Art Director and Designer Channie Park has built a reputation for turning visual emotion into tangible business growth. Her campaigns don’t just look beautiful — they perform.
Before relocating to New York, Park was the lead creative force behind several nationally recognized fashion campaigns in Korea.
Her “Suit Hero: Victory Suit / Premiere 12” campaign redefined how sports and fashion could merge through storytelling. Featuring Korea’s national baseball players, the project celebrated athletic pride and national identity through tailored menswear design. It reached over 2 million impressions in its first week, establishing a new benchmark for emotional branding in the menswear industry.
Building on that success, Park directed the “SIEG × URSUS” collaboration, which fused retro 1960s newspaper aesthetics with modern menswear sensibilities. The campaign expanded beyond digital platforms with an immersive pop-up store at Hyundai Department Store, where she translated the visual identity into large-scale spatial installations combining typography, print textures, and heritage-inspired displays.
The activation generated 13.9 million total online actions and ₩71.8 million ($53,000 USD) in direct sales, and its strong public resonance led to national coverage on JTBC’s primetime evening news — a first for a menswear campaign of its kind.
“I wanted the audience to feel national pride through design,” Park explains.
“When emotion and structure meet, design doesn’t just communicate — it moves people.”
Engineering Design Systems for Measurable ROI
As Lead Digital Designer for a major Korean e-commerce collective, Park developed over 260 cross-channel promotional campaigns, where she merged visual design, marketing, and UX system thinking.
Her “Family Sale” campaigns in June and December 2021 collectively generated approximately ₩3.59 billion ($3.1 million USD) in revenue, achieving ROAS rates of 2,095% and 3,153%, respectively, across major digital platforms including portal, retargeting, and social media channels.
The “F’cut Digital Magazine” project, a hybrid between online editorial and commerce, achieved ₩159 million ($118K) in sales and a 68% increase in user retention time, establishing a new model for data-driven storytelling.
Her “Feel Like Me” influencer activation linked emotional authenticity with measurable ROI, driving ₩8.23 million in direct revenue and 3.24% of total pageviews — proving that influencer content can be both personal and profitable.
“Every layout, typeface, and interface decision connects back to numbers,” Park says.
“Good design performs when it’s guided by empathy and logic.”
Reframing Emotion Through Global Branding
After moving to New York, Park took on Art direction for an emerging U.S. activewear label, where she combined emotional storytelling with visual precision.
Her Valentine’s-season campaign, “Valentine Campaign,” completely sold out and increased social traffic by 351%.
Another project, “Home Team,” redefined family-centric activewear with a vintage aesthetic, doubling engagement and earning recognition for its warmth and inclusivity.
Across all her campaigns, Park’s methodology remains consistent: structure emotion, measure impact, and scale design like a system.
“Emotion isn’t the opposite of analytics,” she says.
“It’s the missing data point — the one that actually makes people care.”
Global Vision and Cultural Relevance
Now collaborating with U.S. galleries and boutique brands, Park continues to merge Korean visual sensitivity with New York’s bold experimentation.
Her bilingual design and storytelling expertise enable her to operate seamlessly across markets — from fashion to digital commerce to cultural branding.
Her career numbers speak for themselves:
- 400+ design projects completed across two continents
- Over 20 million combined impressions
- Multi-million-won revenue increases driven by visual-led campaigns
Park’s trajectory illustrates a rare fusion of creative direction and quantifiable success — a balance that defines the next generation of global art directors.
About Channie Park
Channie Park is a Seoul-born, New York–based art director specializing in fashion branding, UX/UI systems, and emotional storytelling.
Her campaigns have generated national media coverage, multi-million-won sales growth, and global recognition.
Park’s work continues to prove that in today’s design world, emotion is strategy — and strategy is measurable.
