It’s easy to talk about growth. Offices opening, products launching, charts pointing up. But what’s a little rarer — and a lot more meaningful — is when a company grows and still remembers why it started. Soft2Bet has never just been about platforms or products. From the beginning, there’s been something else at the centre of their story: people.
And not just their own people — though they’re looked after too — but the people who often get overlooked. The ones who need help, support, hope. The ones who don’t have a lobby or a loud voice. And that’s where Soft2Bet quietly stands out. Because they don’t just give back. They build systems that give back consistently. Not for PR. Not for clicks. But because they believe it’s the right thing to do.
The Innovation Fund: Opening Doors for the Next Generation
Philanthropy isn’t always about charity. Sometimes, it’s about unlocking potential. That’s where Soft2Bet’s Innovation Fund comes in. Rather than simply backing established causes, Soft2Bet puts real energy into people with potential — especially young entrepreneurs who have ideas but lack the funding, connections, or experience to get started. And while that might sound like business development, it’s something more grounded. It’s about fairness. About giving people a shot who might otherwise get overlooked.
The Soft2Bet Foundation: Structure Behind the Kindness
As Soft2Bet’s social impact work grew, so did the need to bring it all together. That’s where the Soft2Bet Foundation comes in — a formal, structured way to coordinate their various charitable and community efforts. But don’t let the word “foundation” fool you. This isn’t a sleepy side project or a token box-checker. It’s an active part of the company’s identity. The Foundation supports initiatives across healthcare, education, local community events, and more. It gives the team a clear way to channel their time, skills, and resources into things that genuinely help people — not once, but continuously.
The Yael Foundation: Education, Identity, and Reach
In 2020, Uri Poliavich and his wife Yael launched the Yael Foundation with a clear mission: to support access to quality Jewish education and cultural activities wherever Jewish communities exist. The Foundation works globally, supporting over 100 educational initiatives — from kindergartens and Sunday schools to after‑school programs — across about 37 countries.
Under its strategy, the Foundation grants funds for school infrastructure improvements, teacher training, subsidised tuition, and cultural programming. As Uri explained, “Our goal at the Yael Foundation is to make sure Jewish children and families worldwide have the opportunity to connect … whether through schools, informal programs, summer camps and more.”
Football, Fundraising, and Real Community
Just last week, Soft2Bet played a key role in something special — the Legends Charity Game at Estádio José Alvalade. The night before the big conference, something special happened. Soft2Bet and SBC joined forces to bring the community together in a way that felt both meaningful and fun.
At Estádio José Alvalade, football legends from around the world laced up for a charity match — but the real magic started long before kick-off. Guests mingled with icons of the game, shared stories over cocktails, and left with keepsakes like signed shirts and gift packs from Soft2Bet’s partners. It was more than just an event — it was a reminder of how powerful this industry can be when it rallies around a cause.
But this wasn’t just about sport — it was about support. The game helped drive a massive €1 million fundraising campaign for frontline causes, proving what happens when the community stands together. Soft2Bet showed up not just as a sponsor, but as part of the heart behind the effort — contributing to the energy, generosity, and shared purpose that powered the night.
Some companies do philanthropy when they can afford to. Others, like Soft2Bet, make it part of how they operate — from day one. That’s the difference. The giving isn’t separate from the business. It’s woven into it. Into the leadership, into the culture, into the calendar. It’s not done for applause. It’s done because it matters. Because when you’ve built something strong, you have a responsibility to lift others too. And Soft2Bet doesn’t run from that responsibility. They step into it, with clarity, humility, and yes — a lot of heart.
