Digital consultancy firm, ScaleX Digital, has announced its partnership with premier hospitality brand, Emaar Al Diyafa, in a new marketing endeavor that will transform how the hotel group interacts with its guests. The immersive marketing strategy intends to enhance the reputation of the management team across all Emaar Al Diyafa luxury hotels through performance marketing for hospitality, grounded in a deep understanding of the cultural landscape of the Middle Eastern market.
A Dynamic Partnership
ScaleX is a digital consultancy firm with a global presence, founded by Junji Lim in Kuala Lumpur, Malaysia. Since its inception, ScaleX has completed over 200 projects and has over 100 active clients spanning across Asia, Europe, and Africa.
Founder Junji defines himself as having a passion for digital innovation and aims to anticipate his clientele’s evolving needs by staying ahead of industry trends and data-driven insights. His co-founder, Yuhan Lim, established ScaleX’s strong operational framework to deal with the challenges that came with expanding the consultancy’s reach. By anticipating possible problems in scaling ScaleX, Yuhan helped maintain the quality of service for the consultancy’s clients. It’s this expertise that the team uses to amplify the presence, messaging, and growth of their clients.
Emaar Al Diyafa has over 30 luxury hotels in Mecca and Medina in Saudi Arabia and caters to an exclusive, mostly religious clientele. The guests of the brand are primarily pilgrims and travelers to the holy sites in both locations. The proximity, exceptional service, and luxurious accommodations are why guests are drawn to the Emaar Al Diyafa brand. The hotel’s mission is to provide its clientele with a pleasant, comfortable, and seamless pilgrimage experience for Hajj and Umrah.
The new marketing strategy conceived by ScaleX for Emaar Al Diyafa will concentrate on telling the brand’s story through memorable sensory experiences to connect with guests during their visit. By appealing to the senses to tell the Emaar Al Diyafa story, the marketing strategy’s goal is to create a deeper connection between the guests and the brand.
Digital Innovation and Impact
Part of ScaleX’s mission is to bring digital innovation to brands and help them grow exponentially through performance-driven marketing. ScaleX focuses on bringing measurable results to its clients by using data analytics to track progress and analyze outcomes. Junji helps scale businesses by utilizing the power of data and innovation. Yuhan shares this passion and enjoys employing marketing solutions that have a positive impact on ScaleX’s clients, like Emaar Al Diyafa.
The hotel brand is currently navigating the complexities and challenges that come with expansion in the hospitality industry. Emaar Al Diyafa’s foremost goal is ensuring that the brand continues to offer a high standard of service to its guests. It has employed strategies such as offering bookings through UmrahBookings to help boost international growth. The partnership with ScaleX will continue to implement important strategies that bolster its brand in the religious tourism sphere.
ScaleX and Emaar Al Diyafa Sync Seamlessly
Junji and Yuhan’s desire and drive to serve their clients through ScaleX sync seamlessly with Emaar Al Diyafa’s goal to provide luxury and innovation for their guests. The combination brings marketing strategies to Emaar Al Diyafa to further enhance its reputation for excellence with guests and within the luxury hotel industry.
Through the implementation of performance marketing, ScaleX is instrumental in assisting luxury brands like Emaar Al Diyafa to “dominate” their digital space. By growing its clientele and utilizing technological integration, ScaleX amplifies its clients’ footprint in key international markets. The ongoing success of ScaleX’s endeavors fits neatly with Emaar Al Diyafa’s goal to be the “ultimate global luxury hospitality brand for religious tourism.”
About ScaleX
ScaleX Digital is a digital consultancy that is committed to data-driven performance marketing for companies desiring to expand their presence on the global stage.
For more information, visit their website.
About Emaar Al Diyafa
Emaar Al Diyafa is a luxury hospitality brand known for its excellence in guest services and opulent hotels. The brand caters to a high-end clientele, most of whom are pilgrims for Hajj and Umrah.
For more information, visit their website.
