Black Eyed Peas - 'Pump It' (Interscope) Released 13/03/06

Right you’re a multi-multi-platinum rap/pop collective and you want a sure fire top ten smash, what’s the obvious course of action? Step one: take an iconic musical sample that will guarantee a definite air of familiarity from the offset. Step two: Add some nonsensical, wishy-washy repetitive male/female ditties. Step three: Spend hundreds of thousands on a ludicrously overblown video. And that’s exactly what Black Eyed Peas have done in the next phase of their commercial crusade, and hats off to them. Still, there’s no escaping the fact that the only reason why ‘Pump It’ is vaguely listenable is because of the Pulp Fiction theme tune sample that forms the backbone, crux, ending and introduction of the tune.