Throw a thousand East London fashionistas and bloggers in a room for a fashion launch party and you're guaranteed a lot of unusual haircuts and ball-crushingly skinny jeans.
Fortunately for those of use who don't wear vintage furs we found in the back of our nan's wardrobe on a regular basis, the artists on the bill at last night's Shoreditch event were pretty top notch. 'Guest controllers' for the night were The 2 Bears, (who, if you don't already know, released one of 2012's first great dance records 'Be Strong' in January this year).
Aside from DJ sets from the Bears and producer Starslinger (listen out for his incredible remix of The Avalanches 'Since I Left You', which he played for the first time last night), the stars of the night were Kistune signings Citizens and much discussed London newcomers, Clock Opera.
Citizen's well-dressed, suited and booted look suited the night perfectly, but more impressive still was their indie-disco setlist. A traditional indie band sound given a 2012 kick up the arse by mixing in some massive club beats. Standouts were the rock-heavy 'Take The Wheel' and the more club-friendly 'Reptile'. They were basically bloody brilliant.
Clock Opera have been impressing with their scattered guitar sound since 2011, and with damn good reason. At best this lot are your new favourite band - and at worst they'll tide us all over nicely until Foals return with their next album. The comparisons between the two are inevitable as the two share the same ernest performance style - while delivering guitar-driven room shakers. Plus, no matter how small and fragile their tracks begin, you know it's going to turn into a monster before it ends.
Thought rock and roll was dead? Nah. It's not dead, it's just signing deals with high-street clothing stores and playing in fashionable East London basement venues.
Later that night we saw the impressively-bearded Clock Opera lead singer on the tube home, lugging kit in a massive bag. Rock and roll there kids, not as glamorous as you might think.