Friday 31st August 2012 by Michael Holder | Photos by WENN.com

Cher Lloyd continues to build on her huge success in America, following her million-selling US single 'Want U Back' with a slew of US radio and TV appearances.

Yesterday she performed live on Today, NBC's flagship daily TV show, proving the level of the former X-Factor contestant's popularity is increasing considerably across the pond.

This is in stark contrast to her popularity at home in the UK though, where she has not sold nearly as many records and was even pelted with cups of urine by crowd members at V Festival in Chelsmford earlier this month.

So what is it about Cher Lloyd that the Americans love yet the British don't? Maybe you'll find some clues in this series photos compiled by Gigwise from her US TV performance last night...