Jessie J, Mona and The Naked & Famous have made the longlist for the BBC Sound Of 2011.
The 15-strong list, unveiled today (December 6), has been collated from the votes of more than 160 music industry tastemakers.
It also features Anna Calvi, James Blake, Esben & The With, The Vaccines, Yuck, Warpaint and Nero.
Jai Paul, Jamie Woon, Wretch 32, Clare Maguire and Daley complete the list.
In order to qualify, acts must not have had a top-20 UK single or album by November 14 2010. The poll also overlooked artists who are already famous.
The top-5 will be announced from January 3 2011.
Previous winners of the BBC Sound Of... include Little Boots, Corinne Bailey Rae, Keane and 50 Cent.
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