Channel 4 has joined the anti-gay protests against Russia, premiering their song 'Gay Mountain' in support of athletes currently in Sochi. Check it out below.
The rather brilliant toungue in cheek advert shows a "bear" cabaret act singing "good luck gays, on gay mountain". Plans are to broadcast the song across the Channel 4 network at 7pm tonight (7 February) as the BBC2's coverage of the opening ceremony reaches its climax.
Watch Channel 4's Gay Mountain below
As well as the 'Gay Mountain' track, the channel is joining the mounting protests across the world, disputing Russia's gay propoganda laws. In the words of the bear: "good luck to everyone out in Sochi".