Cher Lloyd has revealed her embarrassment at her behaviour when she first shot to fame on the X Factor, admitting she was a 'b*tch' when she came to public attention.
In a new interview, the teen star has spoken of her newfound US success - and revealed her regrets over the stroppy attitude she became associated with when she made her chart debut with tracks such as 'Swagger Jagger' and 'With UR Love'.
"I was an absolute b****. I raise my hands up to it. I was aggressive, I was cocky," she tells The Sun newspaper. "I put my foot in it. I built up this big persona of ‘I’m the bees knees’ and then I had to deal with it and pick up the pieces.
"I read the papers and I looked online and I almost didn’t believe it was me. I got more and more frustrated and I wouldn’t do interviews. I was a nightmare.
Cher Lloyd has found success in America in 2012 - with her single 'Want U Back' selling over a million copies. UK audiences have not taken well to the youngster, and pelted her with bottles of urine during her performance at V Festival in August 2012.
Cher Lloyd also released her first ever perfume this week.
Below: the many bizarre expressions of Cher's 'Want U Back' video