The controversy over the BBC series Frozen Planet's use of 'fake' footage of a polar bear giving birth continues to rumble into a third day.
The show's presenter, David Attenborough, had provided a voice over remarking on the birth of the cub in the natural habitat, even though it took place in a man-made den in Holland.
Defending the show, Attenborough said on This Morning: "It's not about patience; it's about safety. Safety of the polar bears and safety of the camera crew. If you had a camera in there, the mother may have killed the cub or the camera man."
A spokesperson for the BBC added: "The commentary accompanying the sequence is carefully worded so it doesn't mislead the audience and the way the footage was captured is clearly explained on the programme website."
However, this hasn't stopped the tide of controversy, with people - led by the tabloid press, with the Mirror crying 'Beeb faked Frozen Planet' on its front page - falling over themselves to be the loudest in condemning the show's actions, with John Whittingdale, the chairman of the House of Commons on Culture, Media and Sport Committee, saying the circumstances of the filming should have been included in the commentary.
Eight million people watched the episode, which is also licensed to a further 30 nations around the world.
Controvery in other areas...