The new retail sales and marketing boss for Xbox UK has said that the 360 has a lot more mileage left in it.
Jonathan Grimes revealed to MCV that he won't be happy until every house in the country has an XBox.
He said: "There’s definitely a lot more to achieve."
Xbox global boss Don Mattrick predicted at E3 earlier this year that the 360 would end the year as the world’s best-selling console, and Grimes is also desperate to see that happen.
He continued: "What we have to offer is relevant to most UK consumers - until I have one in every household there is always going to be growth."
It has been reported by various sources that Microsoft could unveil their next-gen console at next year's E3.
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