MUZU.TV has been launched on the Sony Entertainment Network, meaning that users can now watch music videos from the likes of Katy Perry and Kings of Leon direct on their televisions.
The application is available through Bravia TVs, Blu-ray players, home theatre systems and the Network Media Player, bringing over 80,000 videos, including new releases, live performances and classics into people's homes.
MUZU is already available on Samsung Smart TVs, and will also be coming to the XBox 360, and has deals with the four major record labels as well as a number of independents.
MUZU.TV chief executive and co-founder Ciaran Bollard said in a statement: "Owning this space is strategically important to MUZU.TV and being selected as the partner for Sony Entertainment Network across Europe adds a huge boost to this goal.
"MUZU.TV consumers can now access and enjoy music through our services on TVs through three major partners including Sony."
Sony Europe category development manager Edd Uzzell added: "As one of the largest digital entertainment services, Sony Entertainment Network aims to bring new ways for consumers to enjoy music, movies, games and more.
"By continuing to add new and exciting partners such as MUZU.TV, we feel we are perfectly complimenting the existing music services we provide, giving our customers a wealth of choice for enjoying music content whenever they want it."
The Sony Entertainment Network was launched in August, and has already attracted 90 million users worldwide.
It offers music and video streaming across a number of devices, including TVs, phones, tablets and the PlayStation 3.
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