Even Bob Geldof himself, Live8’s most prominent organiser, had to have some persuasion to get involved - despite his Live Aid feat twenty years ago which raised more than $100 million for charity and enticed 1.5 billion viewers.
Film writer and producer Richard Curtis, who has worked with Geldof on the Make Poverty History campaign explained:
“The key thing about convincing Bob to do a second Live Aid concert was that he had to believe it would have a real purpose and be genuinely effective.â€
“He always said he wouldn’t do it until he believed there was a moment when it could make political change and not just charity.â€
Curtis also hinted to Reuters.com that a Moscow Live8 show could be on the cards.
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