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Microsoft have confirmed that a raft of video and television channels are coming to the XBox 360.
The company has signed a number of television streaming deals with companies from the UK, US, Canada and Europe.
This means that UK customers will now be able to watch BBC programmes, 4oD, Channel 5 and Love Film through XBox Live, some of which will be free for all account holders.
Other services include Blinkbox, AlloCine, Crackle, MSN with MSNBC.com, MUZU.TV and VEVO.
Microsoft's president of interactive entertainment business Don Mattrick said in a statement: "Today's announcement is a major step toward realising our vision to bring you all the entertainment you want, shared with the people you care about, made easy.
"Combining the world's leading TV and entertainment providers with the power of Kinect for Xbox 360* and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless."
4oD head Sarah Milton said: "Continuing our strategy of making content available, on demand, where our viewers most want to watch it, we're delighted to be able to offer 4oD on Xbox 360 - Britain's best-selling console in 2011".
LoveFilm CEO Simon Calver added: "This is an exciting and important deal for our customers and is the next move in LOVEFiLM's strategy of helping as many homes as possible connect to our service.
"We want to be the first choice for UK and German customers to get the best entertainment. Xbox LIVE already has a large consumer base of all ages - all of whom will now be able to connect with our great content, whether TV series, exclusive digital films or DVDs, Blu-rays and games by post, all for one simple price."
Some of the services, including LoveFilm, will make use of Kinect, with people using hands-free gestures and voice commands to control playback, as well as searching for programmes.
The new services will be available before Christmas, with speculation mounting that the channels will go live when the XBox Live dashboard is updatred, believed to be on November 15.
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