Google is seeking to launch its own cloud-based music service, according to reports.
The search engine is said to be in talks with major record labels about a service that would include an a la carte digital download store and a subscription-based cloud.
Billboard reports that users would be charged around $25 a year to store songs in a cloud, which they could access via an internet-connected device when they want to download or stream the track.
As well as a traditional digital music store, Google users would also have the option to transfer their purchases to their cloud.
Plans are also said to be in place to incorporate social-networking features, including allowing users to send playlists to friends.
The company is also looking to launch a web-based music player and mobile app to accompany the service.
A Google music service would likely make the search engine a major rival to the dominance enjoyed by Apple's iTunes music store.